Adcentricity Surfaces, Announces Varied New Network Partner List September 21, 2012 by Super User Adcentricity has continued to be very quiet since its acquisition and changing of guard this spring, but the company pushed out a news release this week saying it is still here and in fact growing. The company – which now describes itself as a location-based marketer (and not ad network) – says it is now …
Segway Meets iPad In Crazy Telepresence Robot September 21, 2012 by Super User The tech blog The Verge has an interesting post and video up about a new project that is one of those “What would happen …?” ideas, in this case blending an iPad with the Segway concept. They ended up with a robot that would in theory be used to attend meetings anywhere, without the need …
Project Profile: Hyperlocal Ad Network Expanding In Phoenix September 21, 2012 by Super User Unified Brand has been taking an interesting run at the whole hyperlocal digital network concept in the Phoenix area, and has now expanded into a sports center. Aspire Kids Sports Center now has five HD displays in its facility, running a mix of licensed videos and other digital material from content providers like CBS, and syndicated health and …
Company Offers Free All You Can Eat Stock Video Library For A Week September 20, 2012 by Super User I don’t know a thing about a company called VideoBlocks, but I do know motion graphics designers save a lot of time and control costs by using things like stock video and animations to build ads and messaging spots. So that community will be intrigued by an offer that came in via email this morning that provides “7 …
Scala Hires Major Mr. Smartypants To Run Advanced Analytics September 18, 2012 by Super User So the conventional wisdom in competing in a highly, highly competitive vertical like retail is to hire a big shooter business development guy or well-connected, packaged-out exec to get some big, senior meetings and slap a pile of backs. Scala may well also be doing that, but an announcement today reflects a markedly different approach …
ScreenScape Upgrades Platform, Switching From .Net To .Com September 18, 2012 by Super User Looks like the guys in PEI at Screenscape are going from dotNet to dotCom, and doing a major upgrade in capabilities. The web-based digital signage software company sent around a note today with a preview video of its new look and feel (and dotcom brand). The new version of ScreenScape introduces a design-centric approach for …
Video: Cheryl Cole Interactive Digital OOH Poster In UK Mall September 18, 2012 by Super User Polydor Records, Cheryl Cole from clearchanneluk on Vimeo. Here’s a brief – too brief really, but it’s at least something – video showing how that Cheryl Cole interactive dance thingie worked with Screenreach at a UK shopping mall. To promote the UK pop star’s new album, A Million Lights, ClearChannel UK worked with with TED@MediaCom …
Research: Advice, Opinions Trusted; Display Ads, Not So Much September 17, 2012 by Super User The research firm Nielsen has released the latest results from seems to be an ongoing study about the trust factor in all forms of paid advertising, ie TV, print, digital, radio. What’s interesting is how little trust people put in just plain advertising and how much more they do in recommendations from peers. “Recommendations from …
Hands On: Capital Networks’ Audience for Android September 17, 2012 by Super User When I first started dealing with Bil Trainor, the President of Capital Networks, it was 1999 and his Toronto-area company’s cable TV community network servers were being put into office towers to drive digital sign networks in elevators. There were few solutions on the market and even fewer that could split screens and integrate live …
Project Profile: Old World Meets Digital at Burberry’s Regent Street Flagship September 14, 2012 by Super User The storied British apparel brand Burberry has opened a new flagship store in London that puts digital front and center in a blend of old world wool and leather meets cool digital. It’s nice, though watching the video, I am not entirely sure what some of the things are. Look at 2:03 and tell me …
