Projects: Cleveland Museum Of Art’s Terrific Interactive Wall March 27, 2013 by Super User The Cleveland Museum of Art’s $100 million renovation included a new set of interactive video walls that make really good use of touch, archives and dynamic screen layouts. The museum’s Gallery One has a 40-foot wide multi-touch screen made up of a pair of 15-units wide by 5-units tall Christie MicroTiles, fitted with the Christie …
Outcast Goes With BroadSign As Software Solution March 26, 2013 by Super User BroadSign seems to be well on the way from clawing itself back from the Chapter 11 brink a year ago, releasing a very nice Android solution at DSE and announcing a very large account win today involving Outcast Media, which does advertising and programming on gas pumps and fitness center screens. The combined network involves …
Research: CBS Europe Study Suggests OOH Best Trigger For Interactive March 26, 2013 by Super User [highlight color=”eg. yellow, black”]Me: Beats me why there is a gap here … something in the video embed code[/highlight] CBS Outdoor International has released results of pan-European research that suggests outdoor advertising is a more effective trigger for interactive than other forms of mainstream media. The research asserts that consumers are more likely to buy something …
Visix Debuts Entry-Level Flanker Brand March 26, 2013 by Super User Visix has joined the list of digital signage software companies that have developed something of a “flanker” brand – a lower cost option for prospective customers who don’t have the budget or need for the full meal deal product. Called APPOINT, the product is aimed at categories like K-12 schools, small businesses, local franchises and clinics, …
Airport Digital Sign Topples, Kills 10-Year-Old March 25, 2013 by Super User Here’s a tragic reminder of how important it is to get a deployment team that knows what it is doing when it installs digital screens in public spaces. One child is dead and other family members badly injured after a flight information display wall fell on them all as they were passing through Birmingham-Shuttlesworth International Airport …
OK, Fine Dep’t: Startup Says It Will Go From Zero To 700 Medical DOOH Sites In 2013 March 22, 2013 by Super User A startup called Admerge Media is the latest to have a crack at turning Canadian medical clinics into media environments. “Place-based media is new to healthcare, and the benefits are becoming more obvious every day,” says Dr. Hany Demian, an emergency room physician and founder of Toronto-based Admerge. “Our mission is to help healthcare professionals and …
Strategy Shift: Consumers Have Their “Mobile Blinders” On In Checkout Lanes March 21, 2013 by Super User You know that idea that people waiting in checkout lines are going to occupy their time looking at the magazines or maybe at a digital display? Not so much. A Business Week story today suggests bored shoppers now have “mobile blinders” that stop such behavior and curb impulse buying. These days, suggests the story, consumers …
Fashion Retailer Kate Spade Using iPads As Digital Signs March 21, 2013 by Super User Fashion retailer Kate Spade Saturday has started using iPads as in-store signage in its Tokyo locations, with plans to expand on that later this year. Kate Spade Saturday is running product videos and product demos on the units. “Apple iPads will be strategically positioned throughout the shop, featuring content that is relevant to items in proximity, …
Android POS Tablet Suggests Where Merchants Are Going, And DS Vendors Should Follow March 21, 2013 by Super User We’re already seeing the start of a shift in consumer environments away from highly proprietary and (usually) expensive systems to leaner, less costly ones playing off consumer devices and nimble software. Small merchants are using iPads as POS systems and very large companies like Apple use their own portable devices to transact in the aisles …
Projects: Interactive Monster Wall At Gatwick March 20, 2013 by Super User Here’s a question … Other than bored 11-year-olds, who is the audience for giant interactive quiz walls in busy airport terminals? Don’t get it, but these Monster Media interactive walls keep showing up in airports here and there – this latest one a collaboration between Monster and UK-based OOH company Eye that is meant to engage …
