RMG Gets Into Office Media Space Via Regus Deal October 16, 2013 by Super User The office tower elevators and office tower lobbies are pretty much “owned” in a digital OOH context by Captivate and the Wall Street Journal Office Network, so a media company wanting to get at that premium business audience needs to get a little creative. That would explain the deal just announced that sees RMG Networks …
MonkeyLectric Puts Very Different Spin On Digital Signage October 13, 2013 by Super User These things are a very different twist on digital signage and I’ve loved them since I first saw a prototype a couple of years back at Infocomm in Orlando. Now the little SF Bay start-up MonkeyLectric is coming off a successful Kickstarter round and going into full production with a pro version. MonkeyLectric puts an …
Research: Digital Transformation Seen As Critical By 4 in 5 Execs October 11, 2013 by Super User If you need a little boost heading into the weekend (a long weekend for Canadians, who do Thanksgiving in October), worth a read is a new report on Digital Transformation by MIT’s Sloan School of Management, and Capgemini Consulting. The research suggests that for 78% of respondents, achieving digital transformation will become critical to their …
Projects: Dubai Mega-Mall Adds Mega Video Wall October 11, 2013 by Super User Dubai’s Mall of the Emirates is one of the biggest shopping centers on the planet, so it makes a degree of sense that its digital efforts on the 2.4 million sq. ft. property were also going to be big. This is the mall with the indoor ski resort, and also now with a gigantic 9 …
Companies Using Video Scribing To Market Their Digital Signage Products October 10, 2013 by Super User Video scribing is a nice, relatively inexpensive way to get product information and concepts across in a visually interesting, but familiar, way. It’s essentially whiteboard drawings captured and sped up, and given a background narrative audio track. A few companies in this sector are using them to market their products, most recently the software company …
If A News Spot Runs In A Mall, Does Anyone Watch It? October 10, 2013 by Super User Are tight, graphically intense micro news spots and features built for mobile just the content ticket for people who are out in malls shopping? Not sure, at all, but credit to Adspace Digital Mall Network for going off the heavily worn and dubious playbook by trying something new with information feeds. The company, which has …
Projects: Huge Digital Mural At Yorkdale Mall (Video) October 10, 2013 by Super User Here’s a really nice video providing a look at the thinking and execution on a big digital mural on a bulkhead above a Scotiabank branch in Toronto’s Yorkdale Mall. Located in what is the ritziest retail patch in Canada, the mural put together for the bank by Cineplex uses a wide swath of Christie …
Pioneer Developing Transparent Tech To Make Digital Signage Work On Shop Windows October 9, 2013 by Super User Japanese electronics firm Pioneer is working on technology – presumably a film overlay – that it suggests dramatically improves the quality of projections in shopfront windows. Pioneer tells Diginfo the brightness and transmittance levels are higher than when using a transparent LCD panels (brightness would not be hard, from what I have seen). The company sees …
You Could Argue The Spot Will Get Noticed This Way … October 8, 2013 by Super User Blue screens of death and Windows error and license activation notices we’ve seen before, but content upside down??? Spotted by reader in a mall in suburban Johannesburg, S. Africa.
Digital Signage Micro Show Planned For Toronto October 7, 2013 by Super User The folks at Dot2Dot Communications, along with several other area companies, have organized what’s been dubbed a Digital Trends Showcase at a facility in suburban Toronto in about a month. The event runs over two days – Nov. 6 and 7 – at a facility up near the airport run by the retail merchandising/printing firm …
