Touch me and tell me how you’d vote September 9, 2011 by Super User The use of anonymous video analytics for Digital OOH home audience measurement and dynamic ad serving has been touted for a while now, but now a Dallas-Forth Worth company is promoting a new spin on that by suggesting the same technology be used for political polling and candidate marketing. Access1 Media has launched what it …
Data mining start-up PlaceIQ sees nice fit with Digital OOH September 9, 2011 by Super User One of the most intriguing chats I had was one I instigated with the CEO of PlaceIQ, having read somewhere about the company. Duncan McCall’s start-up, based in beautiful Boulder, Colorado, ingests mountains of data about places, things and people, and makes sense of it all for the purposes of targeted advertising. The company is …
Well that was fun … September 8, 2011 by Super User I love the speed, efficiency and flexibility of the WordPress content management system for bloggers. But it is an open source platform, and that means there are a few bad apples out there who delight in messing up all the good work done by thousands of people who have developed and made plugins available, that …
Porter leaving Nanolumens September 8, 2011 by Super User Kyle Porter has quickly become well-known in the space as one of the key customer-facing guys at NanoLumens, but that’s about to change as he leaves the company to co-found a software start-up. He called me the other day to fill me in, and when he said he was leaving to start a software firm, …
How to come up with a touchless interactive option that won’t embarrass users September 6, 2011 by Super User Suppose you wanted to use digital displays to keep staff informed and also make video information available on demand, but the workplace is way too grimy to use a touch screen. Staff in industrial settings who spend their days around dirt, dust and grease are not good candidates for flicking, swiping and pushing a touchscreen in the …
Six clues to better digital signage press September 2, 2011 by Super User Across the pond and along the Thames, Adrian has a rant up on DailyDOOH about the sorry state of press releases he gets all day, every day, from companies looking to get some love and attention in that blog. He kindly mentions that when he gets press from pressDOOH, it’s actually useful and ready to go. I am …
Digital OOH cinema’s Screenvision acquires UniqueScreen; now approaching National CineMedia in scale September 2, 2011 by Super User Cinema Advertising is kinda like a step-sibling to what we think of as Digital OOH or Digital Place-based Media. PQ Media, for one, rolls cinema into its research and forecasts for the overall Digital OOH sector. Now another company has done a business deal that also makes it a big fella in the space. New …
The $25 digital signage player closer to reality August 30, 2011 by Super User I wrote back in May about a project that was working with the premise of a modestly-functioning computing device that would cost all of $25. The Raspberry Pi project, as its called, is still ticking along, and there’s more evidence that the people involved may get something off the test bench and into the real world. TechCrunch has a video …
Another overpriced sector report, another mild tizzy August 26, 2011 by Super User Once again, a report from a company that does reports on any sector that has a pulse is getting all kinds of coverage and excited social media action for its sunglasses-needed bright picture for digital signage. Global digitalsignage market to reach $13.8 billion by 2017! Where, pray tell, will we all put our yachts??? Can …
