InfoComm Has A Big Digital Signage Zone, But Vendors All Over April 18, 2019 by Super User InfoComm is less than a couple of months out and I have sorted out my air, hotel and press registration, which means I can now start to look at why I am going and what I will see that I have not already seen this year at NRF, ISE, ShopTalk and DSE. Probably not much, …
LED Head In ISE Booth Will Have Seemed Familiar To Ohio Convention-Goers February 11, 2019 by Super User I’ll never know how I could be all through Hall 8 last week at ISE, and didn’t see this directly – but I didn’t. I heard about it, though – a giant LED head that one might politely say was “inspired” by a strikingly similar one done at the Columbus, Ohio convention center. It was …
Why Digital OOH Will Eventually Require Real-Time Performance Metrics October 12, 2018 by sixteenninewpadmin Guest Post: Rodolfo Saccoman, AdMobilize I love AdWeek in NYC; it always exudes elevated levels of “thinking collisions per capita” in the advertising industry. Obviously, I am not siloed on being bullish about the growth projections of outdoor advertising and digital signage. Research suggests a global OOH ad spend of $38B for 2018, with 38 …
License Plate Turned Digital Sign Now Testing On Sacramento Roadways May 30, 2018 by Super User The California start-up that turns motor vehicle license plates into part-time digital signs is now testing in Sacramento, using monochromatic electronic ink screens to show everything from the plate number and registration status to ads for car manufcaturers and stolen vehicle notices for police. The Sacramento Bee reports that the test has the plates looking like regular …
The Rise Of Next-Generation Digital Spaces May 10, 2018 by sixteenninewpadmin Guest Post: Joe Rabah, RMG Networks Imagine that as you enter an airport, there is a personalized message welcoming you, and then further tailored messaging accompanies you throughout your shop, bar and restaurant visits. Then it finally directs you to your departure gate, where you arrive fully informed and having enjoyed a variety of targeted …
Read Through Mark Boidman’s Digital OOH Presentation Done This Morning At GO2018 May 9, 2018 by Super User There’s a pile of useful data in the presentation deck investment banker Mark Boidman did this morning at the Geopath/OAAA conference and expo in Austin. Boidman, if you don’t know him, closely tracks the digital OOH industry and the company he works for, PJ Solomon, does a lot of M&A advisory work in the sector. …
Big Crowds At Pre-DSE 2018 Education Conferences March 27, 2018 by Super User I was at the LVCC this morning moderating a panel for the Digital OOH summit ahead at Digital Signage Expo, and had a look in some of the other rooms that also have pre-show conferences. My thinking, and the conventional wisdom, was that there’s a lot of pre-show stuff shaking, and are there enough people …
Photos: T-Mobile’s LED-Rich Michigan Avenue Flagship February 21, 2018 by Super User I was in Chicago on Tuesday, one stop in a series over the next few weeks, doing an industry overview talk to end-users for Samsung’s display team. The company has a road show going, called the Resolution Tour and I’m the outside speaker for the days., talking about stuff like data-driven signage. Next one is …
French Interactive Software Firm IntuiLab Raises $3.7M In Series A Funding February 6, 2018 by Super User Toulouse, France-based IntuiLab, which markets the easy-use IntuiFace interactive digital signage software, has announced the closing of $3.7M in Series A funding from a set of investors. The company will use the cash influx to expand its inbound marketing efforts and web presence, and grow its business relationships with major customers (such as Microsoft, SAP, Colliers, …
Starbucks Markets Seattle Office Space It Owns Using Vast Projection Wall In Lobby November 17, 2017 by Super User There is so much fine pitch LED stuff going in as video walls these days that it is easy to forget about other ways of doing a big digital canvas, like projection. This is a project in Seattle in a building owned by Starbuck’s – but it is NOT the head office, just commercial property …
