DSA MXR At NRF In NYC January 13, 2012 by Super User If you are going to the National Retail Federation’s Big Show in New York next week (not I), the Digital Screenmedia Association is doing an informal mixer. No sponsors, no agenda, just networking, says DSA executive director David Drain. It’s this coming Tuesday, Jan. 17th, at 6:30 pm at Stitch Bar & Lounge, 247 West 37th Street, between 7th …
Jan. 24 DSA Webinar Set On Location-Based Marketing & Mobile January 13, 2012 by Super User You could just imagine how this could turn into a Pitch-O-Rama, but we’ll have faith that the moderator will keep the participants in an upcoming DSA webinar on location-based marketing educational and not promotional. The Digital Screenmedia Association webinar on Jan. 24, 1 EST, is called Using Location-Based Marketing Technology to Reach the Mobile Consumer. …
Guest Post: The Good and Bad of Augmented Reality 3D Virtual Fitting Rooms January 13, 2012 by Jack Benoff Have you seen the coverage of these 3D Virtual Fitting Rooms? Thanks to the power of the Microsoft Kinect several of these hacks products have entered the market over the past few months, and they’re getting a bit of media attention (wait, here’s another one that just launched yet is claiming to be the “first”). Because of all this coverage, I’ve …
Early Details: Preset Industry Mixer January 13, 2012 by Super User Three emails in the past 12 hours is a good enough signal for me that I need to update news about The Preset Group’s 2012 Digital Signage Industry Mixer in Las Vegas. First, yes, it’s on. The third edition of this event (4th if you count the 2009 edition in that weird flaming fire-pool and …
DV Signage Debuts Low-Cost GPS-Driven Media Player January 13, 2012 by Super User DV Signage, aka Digital View, has come out with a nice tweak to one of its workhorse products that introduces a low-cost solution for companies that want to tie messaging to GPS coordinates. Its ViewStream 300GPS, says a release, allows the automatic triggering of specific videos and images according to realtime GPS data, on a non-networked …
Latest AR Virtual Dressing Room Takes The Cake January 12, 2012 by Super User [youtube id=”WwUa14mNNhY” width=”600″ height=”350″] The virtual dressing room-augmented reality thing has been around for a few years, and the first iterations by companies like Zugara were pretty interesting but well off from truly ready for the marketplace. As you might expect, the applications keep getting better (including Zugara’s), but a new one by a company …
Calgary’s New Science Centre Sparks Up 48-Unit MicroTiles Wall January 12, 2012 by Super User When my kids were a lot younger and we still lived out west, we’d take them now and then to Calgary’s old concrete number of a science centre west of downtown. Spent many hours there. So I was intrigued to see the oil-rich city now has a shiny new centre, complete with shiny new video …
Ronin Wins Rollout With Interactive Rollout, But Can’t Name Client January 12, 2012 by Super User I tend to pay the most attention to Wireless Ronin when the company is forced by those damned securities regulators to lift the veil each quarter and show its financials. That’s usually not the best of news, so for a change, here’s some better news. The company has started rolling out what it calls a …
Adspace’s Content Program Starting To Click With Brands January 12, 2012 by Super User Adspace Digital Mall Network has been running video in digital posters in shopping centers forever, and has the thing pretty much down to a science. My guess is that in the early years (unless the experience was different from every other Digital OOH network) getting the mall and its tenants involved in content was a teeth-pulling …
Latest Industry Forecast Rolls Off Factory Line With Big, Meaningless Numbers January 12, 2012 by Super User If you have $4,650 USD just sitting there on your desk gathering dust, you can stuff it in an envelope and send it to a Dallas research report factory that has issued (take deep breath first): Global Digital Signage, Dynamic Signage, Electronic Signage, Narrowcasting Market by Components (Hardware & Software)/Applications (Indoor, Retail, Transportation, Institutions)/ Displays (LED, …
