Advanced Physics Institute Lights Up Crazy Hexagonal MicroTiles Wall February 13, 2012 by Super User One of the big value propositions around the display tiles like those done by Christie and Prysm is the whole idea of introducing new shapes to a video wall business that has long been about squares and rectangles. A new installation at a research institute named after Stephen Hawking certainly takes shape in a new …
Newad Takes Over Quebec Sports Bar Network February 13, 2012 by Super User Montreal-based Newad is broadening its push beyond its core poster and print/online publishing businesses, taking over advertising sales on an existing digital screen network in Quebec sports bars. The company has announced “an exclusive indoor advertising agreement with more than fifty restaurants that make up La Cage aux Sports, a Quebec pioneer and leader in …
AdSpace Campaign For Fox Uses 1,000-plus Ad Iterations February 13, 2012 by Super User From conversations I get a sense a lot of networks only rarely use the full targeting and scheduling capabilities built into their software, because the advertisers have one or maybe a small handful of spots they want to run, and not a lot of variety in how they need to be placed and run. So …
Interactive: Starry Night Set In Motion February 11, 2012 by Super User [vimeo id=”36466564″ width=”600″ height=”350″] Oh wow. As seen on tech blog The Verge, Greek visual artist Petros Vrellis has taken one of the most famous paintings ever done and made it into an interactive, multi-touch project. Van Gogh’s “Starry Night” uses “80,000 ‘particles’ which flow around the 1920 x 1080 resolution environment at 30 frames …
DSE Mixer 2012: And We’re Done February 10, 2012 by Super User It took longer than last year, but we still sold out in less than 24 hours. There were more slots this time around, which explains much of that, and sales went at the same clips as lat year but totally stopped overnight. So, we will have 300 folks at The Preset Group mixer in a …
DPAA 2012 Digital OOH Media Summit Set Oct. 16 In NYC February 10, 2012 by Super User Digital Place-based Advertising Association President Sue Danaher has confirmed there will indeed be a 2012 Digital Media Summit, on the heels of a very successful one last fall in New York. The new event will be at a Hilton in NYC and the date to save is October 16th. I can absolutely say this one …
DSEmixer: We’re Just About Out … Of Tickets February 10, 2012 by Super User There was a moment, around noon today, when I thought The Preset Group’s DSE Mixer tickets were all going to be gone in 2-3 hours. But the initial rush calmed down and registrations ticked along at a more leisurely pace. As of time-to-shut-down-and-go-for-a-nice-walk time here at the live bait shop/office, there are 14 slots left. …
The Great Interactive Debate At DSE Set For March 8 February 9, 2012 by Super User Shamefully, I was very late in getting my presentation in for the upcoming Digital Signage Expo show. If this was high school, I was getting a detention. But it’s in now, and we’re good to go for: S22 – INTERACTIVE SHOOT-OUT: DIGITAL CONVERGENCE FACT VS. FICTION Thursday, March 8, 2012 – 9:00am – 10:00am Session Link …
Communications Are Critical When SaaS Loses The Second S February 9, 2012 by Super User Much of the software side of this business runs on a SaaS (Software as a Service) basis, meaning it is the job of those companies to fully support the servers, power, security, data pipe and other elements that allow them to share computing across multiple customers and thousands of client players/accounts. I don’t recall hearing …
DPAA Drafts RFP Guidelines For Buy-Sell Process in Digital OOH February 8, 2012 by Super User One of the real consistencies in the digital advertising business is that there is very little in the way of consistency. The people who control media dollars go crazy because the pitches for media avails that would seem similar come in reading wildly different. The people making the pitches go crazy because they’re not really …
