Kinetic Explores Moods, Attentiveness Of Digital OOH Subway Audience February 24, 2012 by Super User The big UK OOH planning group Kinetic Worldwide has put out some research that explored the perceived mood and attentiveness to advertising of people using the underground rail system in Glasgow, Scotland. Quoting Kinetic, the research found that “while contact numbers were highest during peak commuting hours, panels were more effective throughout the day as people …
Preset DSE Mixer: Sponsor/Partner Profiles – WireSpring, Real Digital Media February 23, 2012 by Super User The profiles keep coming for the various companies helping out with the big Preset DSE Mixer. The NFC-enabled name badges are being printed, visuals and tech are coming together and we have things like door staff worked out. We’re still trying to figure out where we’ll have the break-dancing elephants come in and whether the …
Virtual Flat Lady Now Chattering Away At The Bay February 23, 2012 by Super User The Globe and Mail, one of Canada’s national newspapers, has a piece up this week about retail marketing technology and the latest appearance of the talking flat lady – those virtual greeters that use projectors, Vikuiti film and actors who have no tendencies for talking with their hands. The concept was interesting four or so …
New Research: Smartphone Activity In Retail, And What That Means For Digital Signage February 22, 2012 by Super User Nielsen is advancing some of the findings from its upcoming U.S. Digital Consumer Report, and the data on smartphones should be instructive for companies that target retail environments or have retail end-user clients. The data backs up conventional wisdom that people whip out their fancy battery-chewing phones not to watch movie trailers and YouTube vids …
Preset DSE Mixer: Sponsor/Partner Profiles – signagelive, NanoLumens February 22, 2012 by Super User Round Three of our profiles of the companies that are pitching in to pay the tab and get everything working at the upcoming Preset Group Mixer on March 6th, the night before the trade show floor opens at Digital Signage Expo. We enlisted a pile of sponsors so that if anything goes wrong, we have lots of options …
UK Charity Using Face Pattern Detection To Serve Digital OOH Ads By Gender February 21, 2012 by Super User Here’s an interesting twist on the whole gender/facial pattern detection thing for digital OOH advertising. The BBC has a news piece up about a digital OOH street furniture campaign that started today for the charity Plan UK. In a trial, a transit shelter located on London’s busy Oxford Street a sensor is scanning for female face patterns looking …
Preset DSE Mixer: Sponsor/Partner Profiles – Cineplex/Blue Bite February 21, 2012 by Super User Round Two of our profiles of the companies that are helping out in dollars or arms, legs, brains and gear with the upcoming Preset Group DSE Mixer in Las Vegas in a couple of weeks. Sponsor – Cineplex Digital When I first did a mixer in Las Vegas in 2009 at the weird and wonderful …
Preset DSE Mixer: Sponsor/Partner Profiles – Arsenal Media, Insteo February 20, 2012 by Super User Just 14 sleeps until The Preset Group’s annual DSE Mixer, which will see roughly 300 industry folks gathering to meet and greet for a couple of hours, and then file up to the rooftop to giddily wait for the spaceships. The one coming up – the third or fourth depending on how you want to count things – …
Interview: Screenfeed’s CEO On Adding Video To Service February 17, 2012 by Super User Jeremy Gavin is the CEO/Founder of Minneapolis-based Screenfeed, which provides licensed content feeds to digital signage and digital OOH networks. The four-year-old company started with still images and headlines, but has recently added full screen video clips. I asked Jeremy to field a set of questions about the service: So you’ve added video feeds to …
YCD In Strategic Partnership With Major Analog Sign Firm February 17, 2012 by Super User Every time I write something about the printing industry and the ongoing absence of digital signage vendors at their trade shows, I get responses about how the two businesses are too different and the analog print guys are Luddites, and so on and so on. And every time, I sit there and think, “But … …
