Diversified Names Industry Veteran Paul Lidsky as CEO October 30, 2025 by John Berkovich Diversified has appointed longtime technology executive Paul Lidsky as its new CEO, marking a strategic move to accelerate the company’s next phase of global growth. Lidsky, who has chaired Diversified’s Board of Directors since 2023, steps into the leadership role with over 40 years of experience building and scaling technology services companies. Lidsky succeeds amid …
2025 Dizzie Awards Recognize Standouts in Digital Signage and Experiential Design October 22, 2025 by John Berkovich The 2025 Dizzie Awards have been presented at DSE in San Diego, honoring creativity and technical excellence across digital signage and experiential design. According to the award team, this year’s winners reflect how content, technology, and design continue to merge — delivering more immersive, connected, and measurable audience experiences. Projects recognized span brand activations, interactive …
Saudi’s Mega-City “Neom The Line” Project Grinds to a Halt September 24, 2025 by Antonia Hamberger It was pitched as a mega-city unlike anything the world had ever seen: Neom The Line—a futuristic metropolis, the size of Belgium, stretched out across 170 kilometers of desert. To call it ambitious would have been an understatement. But the dream has already been scaled back dramatically, first reduced to just 2.4 kilometers. And now, …
20,000 DooH Screens in Poland Linked to Missing Children Hotline July 25, 2025 by Antonia Hamberger Over 20,000 digital-out-of-home screens across Poland are currently synchronized to the national hotline for missing children. The screens light up in real time whenever a call is made to report a missing child. The campaign responds to a concerning statistic: in Poland, a child or teenager goes missing approximately every four hours. To raise public …
Transparent LED DJ Stage to Elevate Bouncy Play Park July 24, 2025 by Antonia Hamberger Bounce Empire, just outside Denver, Colorado, has added a new DJ stage framed with transparent LED screens. The venue – touted as the world’s largest indoor inflatable amusement park – had the screens installed in a circular formation around a 360-degree hydraulic stage, measuring 65 feet in circumference and 4 feet high. The setup uses …
“Holographic” Displays to Dazzle Soccer Fans in Switzerland July 23, 2025 by Antonia Hamberger LED rotor displays – whose hologram-like effects often draw crowds at trade shows– are still a rare sight in real life. But marketers seem to have taken a liking to them, as seen currently at Zurich and Basel train stations in Switzerland, where brands are capitalizing on the increased foot traffic during the Women’s European …
Tesla’s New LA Diner Makes Charging a Big-Screen Event July 23, 2025 by Florian Rotberg Elon Musk loves to make a big splash, and the new Tesla Diner in Los Angeles is no exception. The diner’s opening definitely wasn’t one of his best kept secrets – Musk had already announced the concept seven years ago. The LA diner is the first one its kind and it includes two large LED …
Moment Factory’s Immersive Night Walk Is Coming to Istanbul July 22, 2025 by Antonia Hamberger Montreal-based Moment Factory is known worldwide for its immersive digital experiences, whether in the form of public art or ticketed shows. Last year, they began licensing these shows to event organizers internationally. One of their most popular formats is Astra Lumina, a magical multimedia night walk. With Astra Lumina Istanbul, the experience has now arrived in …
Lenovo and Formula 1 Light Up London’s ‘Walkie-Talkie’ July 17, 2025 by Antonia Hamberger Lenovo and Formula 1 marked the growing popularity of the sport in the United Kingdom with a 4,250 square metre projection on London’s Fenchurch Building, also known as the ‘Walkie-Talkie’. The projection featured Formula 1 car liveries designed by DJ Roman Kemp and presenter Natalie Pinkham. The event follows the 2025 Formula 1 Qatar Airways …
One of the World’s Most Immersive Stores Has Almost No Screens July 15, 2025 by Antonia Hamberger Immersive storytelling through big LED walls à la Las Vegas Sphere is an expensive endeavor. But what’s probably even more expensive is immersive storytelling without it – at least at the scale the French luxury group LVMH is doing it with its latest mega-store project in Shanghai called “The Louis” – and titled “Louis Vuitton’s …
