I am new to this site. I have just learn December 1, 2009 by Dave HaynesI am new to this site. I have just learned about this site. I am going to read on and it’s very interesting to know.
Tire maker uses signage as dealer incentive November 25, 2009 by Dave Haynes Tire manufacturers probably wouldn’t be the first guys you’d think of as innovators and early adopters in the sector, but Toyo Tire Canada has announced it is going ahead with an expansion of its long-running trial to dealers across Canada.The company has 79 dealers on its retail TV network and is opening the program up to a potential …
Poor Microsoft, always trying to be as c November 24, 2009 by Dave HaynesPoor Microsoft, always trying to be as cool as Apple. The poor attempt at the flash mod trend really is mortifying. The screens look great though!
TV for fashionistas and gas pumps seems like ballroom gown and high-tops November 24, 2009 by Dave Haynes I am seriously skeptical about the applicability but applaud the efforts by PumpTop TV to offer something different on its screens.As spotted too early this morning on the Digital Signage Expo site:PumpTop TV, a digital out-of-home media network comprising more than 12,600 screens at service stations and convenience stores nationwide, is bringing a world of personal fashion and …
And the ultimate irony is that the conve November 22, 2009 by Dave HaynesAnd the ultimate irony is that the conventional static poster is placed very nicely on the column, in a portrait orientation, featuring one clearly communicated message. Hmmm, *someone* in that organization was aware of best practices – just not the DS vendor. I could not agree more that we (as an industry) must stop the …
Well said Dave. Its images like this tha November 21, 2009 by Dave HaynesWell said Dave. Its images like this that scupper our industry. Its all very well to be able to do it – thats what happen when technical and creative get out of balance – but viewers dont want it and its only there because some media sales guy has convinced the client that it will …
Halifax's DIME closes deal to roll lifestyle screen network in Atlantic Canada chain drug November 19, 2009 by Dave Haynes Toronto, Montreal and the Kitchener-Waterloo region (home to BlackBerries) have a lopsided amount of the activity going on in the digital signage sector, but there’s absolutely stuff shaking elsewhere. If you subscribe to Google Alerts you see the daily release from PEI-based ScreenScape — nice product but enough with the carpet-bombing PR, guys. Anyway, there are other …
Hi Jack A modestly segmented screen i November 19, 2009 by Dave HaynesHi Jack A modestly segmented screen in an area with dwell time is not an entirely terrible notion, but the more information that gets loaded on a screen, the compromises have to be made to fit it all in and the more the mind has to wrestle with what to look at. Areas that do …
Obviously tiny fonts are of no value, an November 19, 2009 by Dave HaynesObviously tiny fonts are of no value, and dividing up the screen in an advertising setting doesn’t seem to make sense…but for informational uses I think it’s OK if one region is fairly static while another rotates through various messages (I’m not a content guy so please forgive me industry experts). All the best practice …
