The JCDecaux/Eyetracker December 24, 2009 by Dave HaynesThe JCDecaux/Eyetracker research at Heathrow concluded much the same thing about moving images – they work.
Maybe these guys should research issuing December 24, 2009 by Dave HaynesMaybe these guys should research issuing a Sales teaser masquerading as a white paper, rather than trying to burn everything they have been doing for the last who knows how long. I have never heard of these guys but now I know them not by their product(s)/quality of service but by the fact that they …
Fine post, Mr. Haynes. Am I wrong, December 23, 2009 by Dave HaynesFine post, Mr. Haynes. Am I wrong, or are these the same folks who issued a press release in April titled “Madonna Makes an Appearance on Noventri Digital Menu Boards at Minute Maid Park”? I am quite certain that their use of Madonna’s name was not meant to dupe anyone, and have faith that since …
Off-white paper a little off-base and off-putting December 23, 2009 by Dave Haynes I noticed a Tweet yesterday from DS Today’s Bill Yackey that was provocative enough to get me clicking through and landing on a press release from Noventri, an east coast US integrator.I was interested because it was an “off-white paper” going against conventional wisdom and running with the headline: Don’t be duped – The truth behind …
Well lets see what they say. If the unam December 22, 2009 by Dave HaynesWell lets see what they say. If the unambiguous statement is NO then DS folks will just fall back to XAML and Silverlight for their RSS feeds and vector based content. Flash has traction for sure but its not what it was 3 years ago. I always wonder about Flash (Adobe) and how its lost …
Hi Ian In theory it would but this is December 22, 2009 by Dave HaynesHi Ian In theory it would but this is so far just in Western Canada. Labatt is part owner of The Beer Store (with Molson and Sleeman), and unless the rules have changed I don’t think that DOOH network in the stores is allowed to run beer ads. For those scratching your heads at this …
Doesn't this compete with The Beer Store December 22, 2009 by Dave HaynesDoesn’t this compete with The Beer Store’s own network? Seems like it might be an issue?
Driving beer sales with digital signage at retail December 22, 2009 by Dave Haynes http://www.youtube.com/watch?v=ZbJXzH2mC-k The guys at Waterloo, Ontario-based DDC have had a great year, with the Air Canada Centre build-out, more DIGI Award wins, and a big deal with Canadian brewer Labatt that they are now able to maker some noise about.Earlier in the year, they put together a digital retail merchandising program for the brewer – a …
Adobe update: "Unambiguous statement" promised in new year December 22, 2009 by Dave Haynes Remember me?Sorry for lack of posts. Happy to report I am very busy on both the pressDOOH and Preset fronts, and seeing a lot of airports (but dodging storms).Anyway, there is encouraging news on the Adobe Flash licensing beat – with a senior Adobe guy promising: Adobe will make an unambiguous statement in the new year. This was …
I wonder when some Winnipeg business own December 21, 2009 by Dave HaynesI wonder when some Winnipeg business owners will wake up and realize the difference between “purchases” and “investments”. Those low resolution color LED displays flashing clip art and scrolling yellow text with drop shadows are not an effective communication medium investment – they are the purchase of an over-glorified Christmas decoration at best. Business owners …
