The out-of-home TV advertising argument takes a hit December 10, 2010 by Super UserOne of the central selling propositions of digital out of home is that people are not watching as much TV and that those who do, have DVRs and fast-forward through the ads. Therefore, DOOH reaches people out of home, when there’s no remote control around to zip through those pesky commercials. The effect DVRs can …
World's biggest digital signage screen switched on in Saudi Arabia December 9, 2010 by Super UserOh my. The OOH industry and its ADHD little half-brother DOOH have been slowly turning buildings into media facades using suspended print banners, transparent vinyl wraps, electronic boards and LED light curtains. Now a French company is marketing (and installing) technology, that really does turn a building into a media vehicle – with LED lighting …
Veterans’ tribute snugs displays in poignant granite slab December 7, 2010 by Super UserThis is pretty cool – a digital display embedded in a granite slab, as part of a memorial piece. The recently-unveiled Veterans Memorial at Lansing Community College in Michigan has 15 Christie MicroTiles snugged into a granite slab to honor and recognize local Medal of Honor and Distinguished Service recipients from the armed forces, spanning …
Capital Networks/Digimation release v4 software December 2, 2010 by Super UserToronto-based Capital Networks and its longtime software partner Digimation have been in this space for more than a decade, and are now into version 4 of its Audience platform. The companies’ press release reports Audience 4.0 puts a big focus on HD quality video output, and adds “smart, enterprise-level scheduling” that enables hyper-targeting down to …
NanoLumens gets big, curved profile at Vegas gaming expo November 23, 2010 by Super UserI’ve said to the NanoLumens guys one of the things I really like about their flexible LED technology is how it can conform to curved surfaces. They’ve said, “Yup, but we hardly get asked about that.” Slightly weird, given how many rounded walls and support columns are out there that wouldn’t look very good with …
Nielsen's corporate offices lit up by Arsenal Media with digital displays November 16, 2010 by Super UserDenys Lavigne of Arsenal Media has been telling me for a while now about a project his company was working on for The Nielsen Company’s executive offices in Connecticut. That project is now switched on, and Lavigne has passed along a link to a video case study that explains what was done and why. I …
LG formalizes software ties with BroadSign November 16, 2010 by Super UserLG Electronics USA has made formal its relationship with BroadSign as the software under the hood of its turnkey digital signage solution, called SuperSign Premier-s. The solution was called SignNET when it was unveiled at InfoComm, and BroadSign’s involvement was kept very quietly in the background. To align with another LG digital signage software platform, …
CETW videos – quickie demo with Ludicast (DS-mobile integration) November 12, 2010 by Super UserLudicast is s small NYC company that has been around the digital signage space for a couple of years. I pulled out my Flip at CETW and asked founder Nate Kidwell to walk me through their quickie pitch. More of these to come from a few companies …
Gorilla glass for dumb monkeys November 10, 2010 by Super UserAs someone who has done a lot of digital deployments, I have stood in a venue and watched the people coming and going, wondering all the time what could protect the fragile display against all the dumb monkeys I was spotting the crowd. These were people you kinda knew, somehow, would tamper with stuff just …
HP's expanded digital signage offer is (big yawn) Scala imaged on a couple of desktops November 8, 2010 by Super UserWell, it’s better than HP featuring a re-badged display monitor as its big digital signage offer, but one has to hope this is just a couple of more toes in the water and HP will ultimately show a little more inspiration than marketing a couple of existing desktop boxes pre-imaged with a version of Scala. …
