The $25 digital signage player May 9, 2011 by Super UserBob Rushby, whose retirement swan song for Christie Digital was co-inventing MicroTiles, still keeps his hands in technology and is working on something he’s calling Pixelized Light. He flagged a really interesting piece in Venture Beat about an extremely low-cost computing module. Game developer David Braben, the piece reports, has created a computing device with …
E Ink's capabilities (and possibilities) continue to grow May 4, 2011 by Super UserWith LCD technology costs so low and its use so pervasive, the demand for electronic ink in advertising and marketing would seem to be diminished. But it will all come down to cost and capabilities/limitations. New tests of E Ink, as relayed on Engadget, certainly show some promise for applications where LCDs just won’t be …
QR Codes at POS drive 16K daily deals coupons in two weeks April 29, 2011 by Super User On the heels of the RMG Networks announcements with BlueBite and Groupon yesterday in San Francisco comes word of a network that’s had hundreds of units in the field for the last few months linking digital signage POS screens with QR codes and Groupon-like daily deals. The Counter Connection service has been around for several …
Sears Canada using Skype video and screens to drive fashion buying April 22, 2011 by Super UserSears Canada, reports the Globe and Mail newspaper, has started adding 56-inch Samsung LED-backlit display screens into 10 of its stores to allow shoppers to try on fashions and model them for friends or family, using Skype video calls. The move is part of the department store’s digital efforts to get adults younger than 45-years-old …
German study suggest 3D advertising more effective April 14, 2011 by Super UserThe German firm SKOPOS Institute, which does market and communication research, has issued with its client effectiveness results of auto-stereoscopic 3D ads. The October 2010 study for Tridelity AG , which markets glasses-free 3D display technology, involved 312 people divided into two equal groups, all of them shown an ad spot done in either 3D …
Digital OOH Forum: The method behind Target's interactive gaming area April 14, 2011 by Super UserTrevor Kaufman, the CEO of interactive firm Possible Worldwide, had a really interesting session at the MediaPost Digital OOH forum in New York on how his firm used web design ideas and a lot of methodical R&D to come up with a better way of selling gaming console releases in Target. What they came up …
Four Winds takes pilot cruise with ferry system April 12, 2011 by Super UserDenver-based Four Winds Interactive has announced an interesting pilot program with the Washington State Ferries system that communicates with passengers while on the water and at the terminals. Currently installed on two two vessels and at the Seattle and Bainbridge Island terminals, the solution sends out important alerts and announcements through digital signage screens. The …
CETW walking the talk, using customer engagement tools April 6, 2011 by Super UserThe Customer Engagement Technology World (aka CETW or CET World or the trade show formerly known as KioskCom) is coming up quick. Not going. Not because I don’t want to, but mostly because flights to San Fran from Toronto are freakin’ expensive for whatever reason, and rooms are definitely not at Lost Wages rates. The …
Battery-powered displays and kiosks cut the cord March 25, 2011 by Super UserChester Niziol had me up to the Toronto-area R&D digs of one of his companies, ideaLAB, something like a year ago to show me a prototype of a display he was working on that ran off nothing but batteries for a full business day. It was a little bulky and prototypey (invented word), but I …
Newad confirms Scala as software driving expanded resto-bar screen network March 22, 2011 by Super UserI think Philippe Marchessault, the EVP of Ops at Montreal-based Newad, must have spent something like three years looking over his options for software and hardware vendors for its screen network in Canadian bars and restaurants. I know because we chatted several times and I pointed him in a few directions. After all that due diligence, he …
