PEI start-up unveils networked screensaver July 18, 2008 by Dave HaynesMark Hemphill sent me a note yesterday to let me know about his new company ScreenScape, which is offering an entry level digital signage app that is a spin on the networked screensaver concept. The company is based in Prince Edward Island and grew out of a university project in that pretty little part of …
Surface tables plugged in at Rio in Vegas July 18, 2008 by Dave Haynes I failed miserably in my recent attempt to find an AT&T store in Manhattan that had the Microsoft Surface thing happening at its location. I’ve got the GPS DNA, but all those tall buildings and east and west this and thats can throw a guy off. However, I know where the Rio is in Las …
Troop Movements July 18, 2008 by Dave HaynesMartin Klett, the longtime VP Operations at Toronto-based ShopCast, left that WalMart TV gig a couple of months ago and has now hooked up as Senior Project Manager at OneStop Media Group, also based in Toronto. Onestop runs the screen network on TTC platforms, as well as screen networks for Sporting Life and Hilton Canada. …
Turning shoppers into a buncha fruits July 18, 2008 by Dave Haynes The UK-based Daily DOOH blog has a Canuck contributor who picks up on stuff happening over here, including things I flat miss – like a clever digital poster for SunRype juices. An interactive ‘fruit mirror’ features a camera and specially designed graphics program that instantly animates people or objects onto a 62’’ LCD screen as …
TruMedia prez calls for proactive privacy policy to counter NY Times fuss July 18, 2008 by Dave HaynesUndoubtedly concerned that other journalists will steadily recycle that torqued New York Times article about the privacy horrors of face tracking, the president of one of those audience measurements has written a letter to the newspaper suggesting he and his competitors expressly promise they will not store images of consumers or other information that could …
First nCap, now nCapsule July 18, 2008 by Dave Haynes Vested interest alert – my stuff is under the hood on this thing. With that declared, I wanted to do a write-up on a very sexy new spin on a digital endcap, that grew out of the product that was launched by Toronto-based Artisan Complete a couple of months ago at GlobalShop, and generated a …
Wobbly economy changing shopper habits … and network strategies? July 18, 2008 by Dave HaynesMediaPost has an article this morning about how the recession is changing the way consumers have been shopping for the last many, many years. A new study shows that consumers are reversing decades-long trends, shunning convenience and healthier foods in search of bargains. For example, the IRI study, called “IRI Times & Trends Special …
Ashvertising entertains banned smokers July 6, 2008 by Dave Haynes This is quite clever. Stuart Pickard of Vertigo Group sent me a note pointing out a Belgium company that is installing hybrid ashtrays and digital posters outside of bars and restaurants. The theory, of course, is that with smoking in public places now banned in many countries, the poor, addicted slobs and slobettes have to …
AdFlow's interactive gear helps peddle Koodo handsets June 24, 2008 by Dave Haynes Despite near daily barrages from my backyard potato cannon, the guys just up the road from me at AdFlow have managed to keep the doors open and conduct business. Note to self: Must adapt cannon to sweet potatoes. Anyway, the AdFlow guys have ignored the constant splats and swung a deal with Koodo, the pay-per-use …
Why outdoor's going digital June 23, 2008 by Dave HaynesTrade publication MediaWeek rang up some of the big fellas in the outdoor business to chronicle where they’re at right now in digital deployments, and determined just a teeny fraction of the potential stock has gone from plywood and paper to LED walls. By year’s end, the big three outdoor companies in the U.S. will …
