Doing what it takes to pitch a client September 30, 2008 by Dave HaynesIn a very tight advertising market you do what you gave to do to get a brand or planner’s attention.Years and years ago, the late-great Elevator News Network not only made sure it installed in buildings with ad agencies, once in a while they ran ads on the screens in those buildings targeting the agency. …
Money still being raised out there … September 30, 2008 by Dave Haynes Well I suspect the general statement at the close of business yesterday was something like, “Holy crap!”Lost in all that was a couple of interesting pieces of news. It took some undoubtedly hard work, but EnQii CEO Ajay Chowdhury managed to close and announce yesterday a raise of $18 million for the company, part of it to …
Philips adds extra bezels to LCD line September 29, 2008 by Dave Haynes Probably 99 per cent of the large flat panels sold out there have a boring matte black finish, which is a good neutral way to frame the video output but not all that eye-catching.Now, there’s an awfully strong argument to be made that what is ON the screen is what really matters. But I also think …
And now for something positive … September 29, 2008 by Dave HaynesWell, I got up this morning to see despite the DC bailout deal, the Asian markets were wobbling, and that Wachovia just got picked up Citigroup, so I thought a little positivity might be a good thing.The executive director of InfoComm has sent a note around to members and trade showe attendees casting the AV market (which …
Digital picture frames starting to morph into digital signs September 26, 2008 by Dave HaynesI spent a very painful morning almost two years ago talking to Chinese and Taiwanese vendors at the CES show in Vegas, asking a bunch of them if they had a frame that A) had wifi capability, and B) some sort of developer kit.The uniform answer: Yes! With a blank smile.I could have asked them …
NY DS investor conference will be interesting September 26, 2008 by Dave HaynesI have no current plans to attend the Strategy Institute’s annual digital out of home media investor conference in a couple of weeks in New York, but it would certainly be interesting.First of all, you have this panel:10:45 AMWall Street Panel:Performance, Predictions and Analysis of OOH Media, Billboards and Digital Signage NetworksMark Wienkes, Analyst, Goldman SachsMarci Ryvicker, …
When I grow up … September 26, 2008 by Dave HaynesOnline job board Monster has a series of wry ads taking a playful swipe at the advertising and media industry.My favorite is the little girl declaring: “When I grow up I want to be so far removed from the day to day that I need a crane to pull my bloated head out of my …
Making money in a meltdown September 24, 2008 by Dave HaynesI was out with a client last night and had a good chat about a buncha things, including where the economy is going and what it means for this space.There’s the one theory that smaller ad spends will result in smarter buying, and therefore a move away from the conventional to new platforms like digital …
Projectors that make sense: Not quite yet September 24, 2008 by Dave Haynes I have been following and babbling here and there about the development of these little pico or pocket projectors that are coming fairly quickly on to the market.They interest me for a few reasons: cheapsmall, and therefore open to creativitylong-lasting Engadget is reporting that Dell has now released one and it looks good on a few counts, but …
