OVAB Europe announced November 18, 2008 by Dave HaynesThe Minicom blog — for those paying attention a rare corporate blog that does more than hump its wares — has a post this morning about the announcement of a partnership that extends the thinking of the Out of home Video Advertising Bureau to Europe.An important milestone in the development of the digital out-of-home industry has been …
Toronto start-up lighting screens in Whole Foods November 17, 2008 by Dave Haynes Whole Foods stores have always struck me as a particularly appropriate venue for digital screens because there is so much stuff sold in there that never hits mainstream advertising budgets.I like to cook, so walking around my sort-of local in Oakville, Ontario offers the level of interest to me that other guys have walking around …
Casino technology group picks up CoolSign November 17, 2008 by Dave HaynesJust off the press release wires is word that Bally Technologies has acquired CoolSign from Planar Systems.CoolSign is a strategic addition to Bally’s Networked Floor of the Future technology systems. The acquisition extends Bally’s technology offerings to include marketing and media communications to the player in the form of CoolSign networked or standalone digital displays, available in …
brand activation done by TITAN or going to do. November 15, 2008 by Dave HaynesI have given a project on the topic brand activation done by the companies so I choose your BRAND
Minority Report-like UI getting awfully close November 15, 2008 by Dave HaynesIf you pitch in this space, you know all about the conversations you get into about RFID tags and gesture technology and how it’s all looking like that Tom Cruise movie Minority Report.Well very little of what I have seen out there actually is – except for maybe this …A company out of … called Oblong …
Toronto's Springboard bags smart cart deal with Bloom November 14, 2008 by Dave Haynes Toronto-based Springboard Retail Networks used this week’s In-Store Marketing Expo in Las Vegas to announce it has bagged a deal to put its smart shopping carts into Bloom, which is regarded as one of the cooler, more innovative grocers in the US. The chain operates in the southeast, primarily in the Carolinas.Guests at Bloom’s Fort Mill, South Carolina …
OOH, that's a good puppy! November 13, 2008 by Dave Haynes Here’s a very clever, very engaging piece of creative for an outdoor street-level board in Australia, as noticed in the blog Ad Goodness, via Ad Rants.As the winner of JCDecaux’s innovate competition, Whybin\TBWA\TEQUILA, won $100,000 worth of media and production from JCDecaux for their client PEDIGREE®. The winning entry created by Kara Grey at TEQUILA\, allows passers-by …
