Would you like binoculars with your order? June 9, 2009 by Dave HaynesWell, this will all but ensure I never get a contract from Pizza Hut, but here goes …From MediaWeek:As Pizza Hut moves toward rebranding its locations as The Hut, an integral part of the effort is an in-store digital video network designed to engage customers. Called Hut TV, the new video net has already been …
Microsoft's Natal Project seems to offer genuine glimpse of gaming and marketing futures June 6, 2009 by Dave HaynesMost of the videos that I have seen from Microsoft that suggest the future of the digital home or office or life have prompted my eyes to roll back into my forehead. Goofy vaporware with no real purpose.But … a new video out from Redmond shows the Natal Project and what looks to be the …
Magazine vs. Digital OOH June 6, 2009 by Dave HaynesWe have for a long time described digital ooh media networks as a magazine (in concept). The medium has really been built in reverse whereby advertising was a priority and content had took second fiddle. Magazines built attraction to advertisers by creating a specific and desireable content for a certain audience (conent) which increased distribution …
Ecast launching industry podcast series June 5, 2009 by Dave HaynesAt first blush my reaction to the notion of podcasts on the business was a dismissive “That would have been cool three years ago” shrug – but it actually might not be all that silly and quaint.Ecast is doing a series of podcasts called “Touch Points” – essentially interviews with industry people about their deployments.The …
Magazines tapping DOOH to help their business June 4, 2009 by Dave HaynesInterpublic’s LA-based Emerging Media Lab blog has a piece up about how magazines are picking up on the opportunity to extend content and possibly sales into digital out of home.It chronicles how Conde Nast saw impressive lifts on sales in some airport stores and how Wallpaper magazine is extending photography onto Titan digital screens in …
Catching up on a few things … June 3, 2009 by Dave HaynesA few interesting things happening out there, most of which I’ve not had time to think about it. Electrograph going down has been chronicled by others. All I can add is that being a hardware distributor means working on really thin margins … and anybody trying to run a DS business based on hardware markups …
Samsung unveils its own skinny panel June 3, 2009 by Dave Haynes You know that curious but also very intriguing skinny LCD panel that LG came out with last year?Now Samsung has one.LG’s “stretched display” is starting to get used in the field, and we actually have one in the office right now for a lookee. It’s an interesting idea for certain retail and public applications, as …
When an ugly little black box won't do at all … June 2, 2009 by Dave Haynes Engadget has a post up this morning about a small form-factor Atom-based box that goes into a rather crazily different direction from the little metal and plastic boxes most companies are slapping into network rollouts.How about a vase PC?Quoting Engadget:”… this is actually a pretty interesting illustration of the future afforded by small, low-power components: …
LED board guys use streamed Rock Band contest to get agency attention May 29, 2009 by Dave Haynes Vested Interest Alert: My new guys were in on this, but if it’s interesting, it’s interesting …I was at an agency function in Toronto last night, with the focus on getting the media planning community more aware of the advertising opportunities at Dundas Square, a big public area that is increasingly taking on the look …
