Yes I would.. August 21, 2009 by Dave HaynesYessirree.. I buy a copy. And I will also be happy to get the mornings top stories on my coffee cup, look at a videoclip on how to disable the automatic car door locks, view the food label for nutritional information in a way that means something.. yes.. “visual” is a terrific new language! ‘sup …
New book rails against digital signage, digital out of home networks August 21, 2009 by Dave Haynes You can buy a book available on Amazon now that takes a look at our emerging media sector and rails against it, likening the values war over the screens that are going up on anything from gas pump tops to golf bags to the fight over second-hand smoke.Called Noise Wars: Compulsory Media and Our Loss …
LevelVision hands over keys to college network; gets focused on technology August 20, 2009 by Dave Haynes Late this afternoon a press release went out announcing a deal between relatively new DOOH network operator Visser Digital Media and LevelVision, with the latter effectively getting out of the ad business and getting focused on technology development and sales.Roanoke, VA-based LevelVision has been running a network of floor-based video screens in some 300 college bookstores across the US, while Scottsdale, …
A little video screen embedded inside a magazine? How it's done … August 20, 2009 by Dave Haynes The TV network CBS got a little attention this week with reports that it planned to advertise its fall lineup, in some markets, with a teeny video screen actually embedded into some targeted issues of Entertainment Weekly.It’s a gimmick, and it has already paid off a bit in terms of attention it might not otherwise get. It’s …
CODACAN reviving its breakfast series; Koodo to be featured August 20, 2009 by Dave Haynes The Canadian Out-of-home Digital Association is ramping its breakfast series back up next month.DIGITAL AT RETAILDiscover the world of digital in a retail environment! Join CODACAN in association with Capital ‘C’ as we kick off our 3rd Breakfast Session this fall, where keynote speaker Matthew Diamond of Capital ‘C’ will share his thoughts on digital in the …
way back machine is brilliant August 19, 2009 by Dave HaynesGood post! But the real fun is using the “way back machine”. Check out some of the first web-site versions from Google and Yahoo. These companies were just starting out back in 1996 and look and how much has evolved in since then. I can imagine people looking at these crappy web-sites around that time …
A $100 million DOOH pioneer … from 10 years ago August 19, 2009 by Dave Haynes I have been working the last few weeks on a very large special project that involves a mountain of writing and a lot of looking ahead, and a little looking back.It was really interesting today to root around into the past and remind myself about the big dogs in the industry 10 years ago, when …
Transit TV August 19, 2009 by Dave HaynesDear Dave Haynes: Thank you for the article of August 11, 2009. If you reside in Los Angeles, you are welcome to visit our Sun Valley office where you can see first hand what we are actively doing to bring Transit TV 100 % back online. Now that we have started the process and have …
Danoo now known as Reach Media August 19, 2009 by Dave HaynesDanoo has dropped its dotcom-ish “what-does-that-mean?” handle in favor of a more accesible name, Reach Media Group, as part of its restructuring to roll in the assets, people and footprint of newly-acquired IdeaCast.In a news release, the new entity says it is planning to focus on three verticals: the Business Traveler network, the Health & Fitness network and …
EnQii CEO on a maturing business August 19, 2009 by Dave HaynesEnQii CEO Ajay Chowdhury is still a relative newcomer to this industry, but a very smart cookie, having worked with him for a few months before being lured away, or (maybe) astray. He’s written some good think pieces here and there, and has another one up now on Digital Signage Today that suggests the industry is starting to …
