transit tv September 3, 2009 by Dave HaynesI did not renew my bus pass for September, because of the return of this crap!
Hype doesn't help September 2, 2009 by Dave HaynesAs that savvy 16:9/PressDOOH guy knows all too well, issuing a release with numbers so crazy that it defies logic does not serve anyone’s purpose well. If the numbers were real, it also seems unlikely that the retailer would be excited about sharing them. As Lionel points out, having it blindly reposted on blogs and …
And some of you may have been thinking, like me, "Oh, really." September 2, 2009 by Dave HaynesActually, I was thinking “Oh #%#&#%$?” The amazing thing to me is how many other sites pick up this nonsense and repost it over and over again without even thinking about it. Mediacaster is a good product, they need to work on their marketing strategy.
Update: Wild sales lift numbers have some data behind them September 2, 2009 by Dave Haynes UPDATE: I stand by my assertion that very big sales lift numbers cause nothing but raised eyebrows, but to the credit of the software company Isenzo that put out the release, they have now been in touch and provided some data.Says CEO Peter Robson: “I agree that the percentage increases look a bit wild, however these are …
Well if even Gmail can go down, is cloud computing such a great idea? September 2, 2009 by Dave HaynesI was talking to someone on the phone yesterday about insurance and he needed to send me a PDf file as proof. I told him just send it to my Gmail account, and then remembered, last time I’d looked Gmail was down.The guy said, “Well, I’m sure it’s back now. It wouldn’t be down for …
Canuck DOOH company goes on TSX; immediately acquires another OOH company September 1, 2009 by Dave Haynes A DOOH company that just got itself publicly-listed has already done its first deal, a share swap to acquire the assets of a company that has ad contracts in places with subway and rail systems in several cities around the globe. According to Marketing magazine: Bassett Media Group Corp., a Toronto-based advertising display holding company, says it …
A DS blog focused on real estate September 1, 2009 by Dave HaynesRichard Fortin, the president of ITES Media in Montreal, has focused much of his business on the real estate sector and has now started writing a blog about how DS and interactive applies to that vertical.It is in French only, at least for now. Disclosure – Fortin provides the hosting for this blog, as a favor and because my …
Where to find PromoMe August 31, 2009 by Dave HaynesPromoMee’s address is the same as MicroBoutique’s. Looks like a new line of business for them.
Montreal retailer does it right with visually dominating DS wall August 31, 2009 by Dave Haynes The exact details of this thing are more elusive than they should be, but nonetheless I like the work a little Montreal company has done for an electronics retailer in that city. This is for what appears to be almost a pop-up retailer with a location in one of the shopping centers in downtown Montreal, …
Re Grocery August 31, 2009 by Dave HaynesHi Drew Thanks for your comments I agree grocery is a great channel for digital out of home, but I just don’t see the point of screens in the checkout lanes, particularly showing things like the weather. The argument for the screens in that area always seems to be that the marketing messages work because …
