Photos: Smiles, Brews, and Industry Banter at “Tales & Ales” in NYC October 16, 2025 by Antonia Hamberger On Tuesday, the XUSC crew hosted one of their industry-wide known get-togethers. They’re often – but not always – held in local breweries in the context of a big trade show or conference, giving industry professionals the chance to do some bonding over a few glasses of something golden and frothy. This week’s gathering, dubbed Tales …
Digital Signage Folks Take Over Google Chrome Offices in NYC October 15, 2025 by Antonia Hamberger The digital signage family cozied up at Google Chrome in NYC on Monday for DSF’s Signage Social, kicking off a hectic week of Digital Signage and DooH events in Midtown. According to our friends at DSF, the turnout was great and the crowd included people from across the digital signage ecosystem, from DooH media networks …
Drone Show Turns To Disaster in China October 14, 2025 by John Berkovich What was meant to be an aerial ballet of drones and fireworks became a nightmare. In Liuyang, Hunan Province, China, officials launched a drone-fireworks spectacle titled “October: The Sound of Blooming Flowers.” Instead of ethereal light patterns, hundreds of drones malfunctioned shortly after takeoff – spiraling out of formation, crashing mid-air, and in some cases …
Legrand AV Opens New Minnetonka Headquarters to Unite Teams and Foster Innovation October 13, 2025 by John Berkovich Legrand AV has officially opened its new 98,000-square-foot headquarters in Minnetonka, a suburb of Minneapolis, USA – a facility designed to bring together multiple business functions under one roof while advancing the company’s growth goals. The new site consolidates marketing, sales, product management, engineering, finance, IT, customer care, and operations into a single collaborative hub. …
Adidas Lights Up The Sphere in Las Vegas to Launch Trionda – Official Ball for FIFA World Cup 26 October 10, 2025 by John Berkovich On October 3, Adidas unveiled Trionda, the official match ball for the FIFA World Cup 26. To promote the launch, Adidas picked an iconic spot perfect for showing off a soccer ball: the Sphere in Las Vegas. On October 3, a teaser ran there that got every soccer fan’s heart racing. The Sphere was transformed …
DPAA Adds Industry Leaders to Summit on Media, AI & OoH Trends for 2026 October 1, 2025 by John Berkovich The trade marketing association DPAA returns to New York City on October 14 for its annual Global Summit. Held under the motto “Where Digital Meets the Real World,” the event will feature keynotes and panel discussions with leaders from the DooH industry, as well as voices from media agencies and big brands. This year’s summit …
ISE 2026 Update: 1,400+ Exhibitors Confirmed and New Events Announced September 29, 2025 by Balthasar Mayer In less than five months, ISE will be back in Barcelona – and it looks as though the show will be able to continue its 2025 success story. More than 1,400 exhibitors have confirmed their participation, 184 of whom will be firts-time exhibitors. This was announced by Mike Blackman, ISE managing director, at a press …
DSF Hosts Signage Social at Google’s New York City HQ September 24, 2025 by Antonia Hamberger The folks at DSF (Digital Signage Federation) have another industry event lined up for this fall. They just wrapped up a meetup in Montreal, and the next stop is New York City in two weeks. Judging by the Linkedin posts, Montreal looked like a fantastic time—with attendees even flying in from Europe, including Signagelive’s Jason …
Wizard of Oz at Sphere Surpasses 500,000 Tickets, $65M in Sales September 16, 2025 by John Berkovich Sphere Entertainment announced that The Wizard of Oz at Sphere, the immersive Sphere Experience that premiered in Las Vegas on August 28, has already sold over 500,000 tickets and generated more than $65 million in revenue. The milestone was reached as of September 12, less than three months after tickets first went on sale to …
Questex Unveils 2025 Dizzie Awards Finalists Ahead of DSE September 16, 2025 by John Berkovich Questex’s Digital Signage Experience (DSE) has announced the finalists for the 2025 Digital Signage Experience (Dizzie) Awards, honoring the most creative and impactful digital signage projects worldwide. Winners will be revealed on October 20 at Digital Signage Experience 2025 in San Diego. $100 Discount on DSE Pass Sixteen:Nine readers get $100 off their pass by …
