More DPAA Summit Takeaways: AI Drives Ideas but Humans Define Impact in DooH October 20, 2025 by John Berkovich At this year’s DPAA Global Summit, held last week and covered by Sixteen:Nine, leaders across media, advertising, and technology shared a unified message: the future of digital out-of-home (DooH) belongs to those who merge human creativity with the intelligent use of AI without losing touch with real-world connection. François de Gaspé Beaubien, DPAA Chairman and …
Poppulo Highlights AI Developments at 2025 Pop Summit in Denver October 20, 2025 by Stefan Schieker More than 100 enterprise partners and clients came together in Denver last week for the 2025 Pop Summit, where Poppulo revealed new developments in AI-powered digital signage and multi-channel communication. The event marked the return of Poppulo’s in-person partner conference and and outlined how it is using Agentic AI to link employee and customer communication …
Why AI May Cause the Decline of Roadside DooH – Takeaways from DPAA’s Global Summit October 17, 2025 by Antonia Hamberger Several of the DPAA’s representatives dashed out some bold predictions during the opening of the organization’s Global Summit in NYC. Among the more agreeable statements was that the DooH industry’s growth track won’t be over soon, and that we’ll see some major consolidation in 2026 and 2027. But when it came to AI, the speakers …
Photos: Smiles, Brews, and Industry Banter at “Tales & Ales” in NYC October 16, 2025 by Antonia Hamberger On Tuesday, the XUSC crew hosted one of their industry-wide known get-togethers. They’re often – but not always – held in local breweries in the context of a big trade show or conference, giving industry professionals the chance to do some bonding over a few glasses of something golden and frothy. This week’s gathering, dubbed Tales …
Digital Signage Folks Take Over Google Chrome Offices in NYC October 15, 2025 by Antonia Hamberger The digital signage family cozied up at Google Chrome in NYC on Monday for DSF’s Signage Social, kicking off a hectic week of Digital Signage and DooH events in Midtown. According to our friends at DSF, the turnout was great and the crowd included people from across the digital signage ecosystem, from DooH media networks …
Drone Show Turns To Disaster in China October 14, 2025 by John Berkovich What was meant to be an aerial ballet of drones and fireworks became a nightmare. In Liuyang, Hunan Province, China, officials launched a drone-fireworks spectacle titled “October: The Sound of Blooming Flowers.” Instead of ethereal light patterns, hundreds of drones malfunctioned shortly after takeoff – spiraling out of formation, crashing mid-air, and in some cases …
Legrand AV Opens New Minnetonka Headquarters to Unite Teams and Foster Innovation October 13, 2025 by John Berkovich Legrand AV has officially opened its new 98,000-square-foot headquarters in Minnetonka, a suburb of Minneapolis, USA – a facility designed to bring together multiple business functions under one roof while advancing the company’s growth goals. The new site consolidates marketing, sales, product management, engineering, finance, IT, customer care, and operations into a single collaborative hub. …
Adidas Lights Up The Sphere in Las Vegas to Launch Trionda – Official Ball for FIFA World Cup 26 October 10, 2025 by John Berkovich On October 3, Adidas unveiled Trionda, the official match ball for the FIFA World Cup 26. To promote the launch, Adidas picked an iconic spot perfect for showing off a soccer ball: the Sphere in Las Vegas. On October 3, a teaser ran there that got every soccer fan’s heart racing. The Sphere was transformed …
DPAA Adds Industry Leaders to Summit on Media, AI & OoH Trends for 2026 October 1, 2025 by John Berkovich The trade marketing association DPAA returns to New York City on October 14 for its annual Global Summit. Held under the motto “Where Digital Meets the Real World,” the event will feature keynotes and panel discussions with leaders from the DooH industry, as well as voices from media agencies and big brands. This year’s summit …
ISE 2026 Update: 1,400+ Exhibitors Confirmed and New Events Announced September 29, 2025 by invidis In less than five months, ISE will be back in Barcelona – and it looks as though the show will be able to continue its 2025 success story. More than 1,400 exhibitors have confirmed their participation, 184 of whom will be firts-time exhibitors. This was announced by Mike Blackman, ISE managing director, at a press …
