Las Vegas Sphere To Host InfoComm Kick-Off Event In June March 19, 2024 by Super User When I was chatting late last year with the AVIXA folks about doing another mixer at InfoComm for June 2024, I suggested the ideal night would be the eve of the show opening. I was told, vaguely, that another event was in the works for that night that would create a significant conflict. Something at …
Coca-Cola Takes Over NYC Retail Space For Digitally-Driven SPICED Launch March 18, 2024 by Super User SO MANY building facades have been virtually altered using CGI, to generate social media shares, that it almost seems unusual to come across a project that looks CGI’d … but is real. Coca-Cola launched a SPICED version of its soda with an immersive, digitally-driven experience using a rented retail space on Lafayette Street in New …
Several Factors, Market Conditions, Can Make Global OOH/DOOH Business Thrive: WOO March 14, 2024 by Super User The World Out of Home Organization just wrapped up a three-day Africa-focused forum in gorgeous Cape Town, with WOO President Tom Goddard laying out in an opening talk several ways that OOH/DOOH media companies can thrive in a hyper-competitive ad planning and selling market. Digital Transformation – improving presentation standards, delivering 100% illumination and reducing …
Dubai Towers Used For Biggest Temporary Projection Mapped Surface On Planet March 12, 2024 by Super User Photo Credit: Stéphane Aït Ouarab/2024 Saï Dubai has a well-established track record for going big with its bling, and the UAE city-state now has more records for the largest short-term projection mapping jobs on the planet. The projection show ran about a month ago on the twin towers of a development called One Za’abeel, which …
Registration Now Open For Digital Signage Summit Europe In Munich, May 22-23 March 8, 2024 by Super User Registration has now opened for the Digital Signage Summit Europe conference in Munich in a few weeks, with early bird registrants getting a 30 per cent discount if they get themselves organized by mid-April. The event runs May 22-23, several weeks earlier than normal – the switch made necessary by the Euro 2024 men’s football …
21 Minutes Well-Spent: Video Walks Through Gensler’s Digital Experience Design Process March 5, 2024 by Super User This is a really worthwhile 21 minutes, when you have time, digging into the design and execution process for experiential spaces, as laid out by the director of media architecture at Gensler, the world’s largest architecture and design company. NYC-based Michael Luck Schneider explains in this video the iterative design process he and the digital …
My Post-ISE Talk For Portuguese Digital Signage Community To Be Scheduled Stream March 14th March 4, 2024 by Super User Instead of heading straight home from Integrated Systems Europe last month, I weirdly decided 17 Celsius and an AirBnB on a beach was more palatable than returning quickly to the relentless snow and cold being experienced back home in Canada. So we stopped off in Porto, Portugal, making my office a chair and ottoman looking …
The ISLE LED Trade Show On Now In Shenzhen. Not There, But We Have Pix And Observations From The Floor March 1, 2024 by Super User One of the biggest LED display trade shows on the planet is on right now in Shenzhen, China, with north of 100,000 people exhibited to walk the floors of what’s called ISLE – short for International Signs & LED Exhibition. Here’s a Day 1 highlights video that provides a sense of what the event looks …
Big Screens In Three Cities Used To Live-Stream Fashion Show From Milan February 29, 2024 by Super User I didn’t know there was something akin to a Champion’s League for DOOH billboards, but there apparently is – called The United and involving high profile screens in three global cities. The screens – London’s Piccadilly Lights, the Nasdaq Tower and MiFi in Times Square (NYC) and The Moxy in Los Angeles – were block-booked at a …
ISE Data Deck Backs Up Assertions About 2024 Being Biggest Show To Date February 29, 2024 by Super User The organizers of Integrated Systems Europe tend to be pretty quick about releasing the key attendee headcount and exhibitor count stats after each edition of the show, and now that team has also released more granular data that backs up assertions ISE 2024 was the largest to date. Highlight numbers: 73,891 verified attendees from 162 …
