Ticker Free Day: Stop Crawling! July 9, 2010 by Dave HaynesDailyDOOH has picked up and run with David Weinfeld’s idea of July 9th being the day when network operators concede the news headline tickers crawling across the bottoms of their digital displays achieve little, other than ensuring fewer people noticed the more important messages of ads. Several well-regarded bloggers like David have done posts on the subject …
Interactive stations jazz up Montreal fest July 6, 2010 by Dave HaynesA couple of Montreal companies are behind a nice little program running right now at Montreal’s famed, and massive jazz festival. The event takes over the some of the streets in the city, and Sportech and Groupe Viva (related companies) deployed and are doing the programming management on messaging and interactive stations for Bell, one …
Find your customers; don't make them find you July 1, 2010 by Dave HaynesI like the annual DSE trade show because it is a central place to catch up with a lot of customers. BUT, my customers are mostly vendors working in the digital signage sector. As a former booth bunny at these shows, selling for software companies, I’ve always had big questions about the costs versus benefits. …
Happy Canada Day July 1, 2010 by Dave HaynesIt is Canada’s national birthday today, so Happy Birthday to my fellow Canucks, and early best wishes to my American friends who celebrate their own in four days. The beaver, as just about everyone knows, is a national symbol. Do NOT – trust me on this – search Google images for “fat+beaver” without SafeSearch on. …
Toronto's ACC to host digital signage education event June 25, 2010 by Dave HaynesThe Air Canade Centre in Toronto is a great example of a digital signage project that was very carefully planned and executed to deliver on needs and objectives, and the result is a project where the screens are really a part of the fan experience and driving revenues for the building operator. In an interesting …
Where are the content people? June 11, 2010 by Dave HaynesI was at InfoComm chatting and mostly listening to Dos Dosanjh from Cisco, who is the company’s content evangelist (though I don’t think that is what’s on his biz card). We were having one of those conversations that many, many of us who’ve been around for a while have about the poor state of content …
InfoComm Day 2 – Impressions June 11, 2010 by Dave HaynesAnd here I sit at Gate B15, getting the heck out of Las Vegas, at least for a while. Nine days on the ground here is tooo much. By about 2 PM walking around the LVCC I was done, but kept on visiting people. I wandered into most corners of the floor, yakking with a …
InfoComm Impressions – Day One June 10, 2010 by Dave HaynesThe big AV gadget show is on here in Las Vegas, with a few days of seminars for that crowd followed by a three day exhibit hall. This show gets something like 30,000 and it is a must for people who deploy screens. I don’t have a bunch of solid impressions just yet because my …
When safe trumps best in digital signage software June 8, 2010 by Dave HaynesA couple of things struck me yesterday during the first day of the Strategy Institute’s digital signage technology conference. Gabriel Tullier runs the student and staff-facing digital screen network for Palm Beach Atlantic University, and he explained in considerable detail the process the Florida school went through to make its software decision. It was very …
Calling A Digital Signage Mixer Audible June 8, 2010 by Dave HaynesOk, game 6 of the Stanley Cup finals is on Wednesday night at 5 local in Lost Wages, where I have set up the western HQ of Sixteen:Nine. I have had several people asking where the digital signage mixer was, and my brilliant answer has so far been, “I dunno…” Well, it is a pretty …