Hybrid Working Model Here To Stay; Tech Upgrades Needed: Research August 24, 2022 by Dave Haynes There were all kinds of predictions from experts about how the pandemic and health safety concerns would change workplaces, and as offices and other working environments have re-populated, there’s tangible research indicating what’s really happening. New research from Futuresource Consulting suggests that the hybrid working model is indeed here to stay, with nearly half (45%) …
Looming Energy Shortages Forcing Digital Signage, DOOH Screens Off Overnight In Europe August 23, 2022 by Dave Haynes My very smart content partners at the German consulting and publishing firm Invidis have been writing in recent years about the importance of what they call green signage, and how energy usage is an increasingly big consideration in how digital signage and Digital OOH technology is sourced and used in Europe. The company’s German language …
Morton Salt Using Gesture-Driven Video Wall To Tell Company Story At New HQ Digs August 19, 2022 by Dave Haynes When the biggest producer and marketer of salt – for dining all the way to de-icing – moved its 350 or so staffers to new digs in downtown Chicago, the CEO wanted something at the reception area that digitally told the company story and reflected its marketing initiatives. Morton Salt went with a gesture-driven LCD …
Car Brand Seat CUPRA Uses Big Digital Displays To Drive Showroom Experience At Munich Flagship August 18, 2022 by Dave Haynes A bunch of factors are changing how auto dealerships are designed and operated – with digital displays and software increasingly important in the demonstration and selling process. The new flagship store for the VW-owned car brand Seat CUPRA is a good example of how dealer set-ups are shrinking and evolving. The store in Munich is …
Tesco Expands Its Retail DOOH Network; Adding 100 New Screens Outside Big Box Stores August 16, 2022 by Dave Haynes UK supermarket giant Tesco and its business partners are expanding what it calls the SmartScreen network outside of its stores to more than 500, making it the largest of its kind in that country. The retail-based display network will be available through the Tesco Media & Insight Platform, and enables ad targeting and scheduling based …
Ukraine Gas Station Builds Displays Into Forecourt Architecture (Despite … Everything) August 16, 2022 by Dave Haynes Gas stations have been a focal point for digital signage installations for many years for the simple reason that they literally drive a lot of traffic, but much of what’s been installed at them has been pretty mundane. Screens embedded in the fuel pumps. Screens in store windows. And screens inside the store over the …
Beijing Pop-Up For Nike Uses Hall Of Mirrors To Amplify Cluster Of Screens August 12, 2022 by Dave Haynes This project came and went three years ago, but I just stumbled on it now – and it is kind of amazing … a pop-up store on a Beijing plaza that has an LED tunnel and an LCD-filled hall of mirrors. The pop-up was run in Beijing’s Sanlitun shopping district to celebrate Air Max Day …
The Average Pixel Pitch For Indoor LED Displays Expected To Lower To 2.1mm By 2026: Omdia August 11, 2022 by Dave Haynes You only have to look at marketing materials or pay attention at trade shows to see that average pixel pitch sizes for LED displays are steadily coming down, and research from Omdia now confirms those impressions. The research firm’s latest LED Video Displays Market Tracker – for Q1 of this year – suggests that by …
Cineplex Digital Media Expanding Shopping Mall Media Network In Canada Via Primaris REIT Deal August 11, 2022 by Dave Haynes Cineplex Digital Media has signed a deal that greatly expands the digital OOH media network it operates in Canadian shopping malls, adding 19 venues run by commercial property owner Primaris REIT. The deal sees CDM operate a network of nearly 70 digital displays at 19 Primaris properties in British Columbia, Alberta, Manitoba, Ontario, Quebec, and New Brunswick. Each venue will …
LG Shows New Use-Case Concepts For Transparent OLED At K-Display Trade Show In Seoul August 10, 2022 by Dave Haynes LG continues to push out new concepts to open up markets and sales for its OLED displays – both consumer and commercial. The electronics giant has a big stand at something called K-Display 2022, a big display technology trade show run by the Korea Display Industry Association and running today through Friday in Seoul. The …
