NY Artist Puts Printed Political Statements Over DOOH Posters On NYC Subway Platform March 21, 2022 by Super User Let’s assume that New York contemporary artist Jonathan Allen did not have permission to go in – or have someone go in – to the New York city subway network this weekend and put printed film posters atop the digital OOH screens on the platform – making the political point that while what’s going in …
E-Paper Display Totem Firm Soofa Says US Installed Base Tripled In 2021 March 21, 2022 by Super User Cambridge, MA-based Soofa seems to getting some traction with its distinct and somewhat more genuine take on smart city digital displays – with 41 cities across 15 U.S. states now using the solar-powered, large format e-paper totems. The company says its U.S. footprint tripled in 2021. “We’ve had rapid growth over the past year as …
Mvix Joins Growing List Of CMS Software Firms Running On Sony’s Android TV Pro Displays March 18, 2022 by Super User The digital signage CMS software and solutions firm Mvix has joined a growing list of companies creating variants of their platform to run on Sony’s commercial smart displays. The Sony platform for its Bravia series of pro displays runs on Android TV, which is similar to the Android operating system now broadly used in digital …
Hey DOOH And Digital Sign Network Operators, Allocate Two Minutes Tomorrow To Support Ukraine! March 17, 2022 by Super User Digital OOH industry veteran Nick Coston is trying to organize a global campaign that would see, potentially, millions of screens turned over for two minutes tomorrow to communicate support for Ukraine. Writing in the online publication OOH Today, Coston suggests there are some 65 million connected ad displays out there, around the world. What if, …
Pssst: Want To Buy Some Two-Sided DOOH Displays? Like New. Just £500 A Pop. March 16, 2022 by Super User DOOH media companies in the UK and maybe across the waters in Ireland and mainland Europe might be interested in what amounts to a fire sale of a bunch of big, robust and unneeded double-sided digital street furniture displays. They were manufactured as bomb-proofed trash bins for London financial district sidewalks, doubling up as ad …
PORTL Rebrands As Proto; Adds Mini Version Of Hologram-ish Transparent LCD Display March 16, 2022 by Super User The LA start-up that made a name for itself for using big transparent LCDs and clever lighting to create hologram-ish virtual presence experiences has done a name change to reinforce how it was the first to figure this all out, followed by copycats. PORTL has re-branded as Proto Inc. – Proto meaning “first.” The company, …
Elevator Manufacturing Giant Schindler Launches Own Screen Network In Its Installed Buildings March 15, 2022 by Super User Via German content partner Invidis … The big elevator equipment manufacturers have seen media start-ups equip their commercial and residential cabs with screens for more than 20 years, but have largely stayed out of the direct media business. Now there’s word that one of the largest global manufacturers, Switzerland’s Schindler, has created the Schindler Media …
Electronic Shelf Labels Being Used In Big Retail To Drive Donations For Ukraine Relief Efforts March 14, 2022 by Super User There is lots of evidence of the digital OOH media community stepping up to support what’s going in Ukraine through free media on digital billboards and things like sidewalk ad totems. But now there’s a way to offer support and trigger donations in mass merchandise and grocery retail, using electronic shelf labels (ESLs). The firm …
Global Public Display Demand Almost Back To Pre-COVID Levels: Omdia March 14, 2022 by Super User Shipments of public displays – the terminology used in legit research circles for digital signage displays – have almost come back to pre-COVID levels, according to new numbers from the market research firm Omdia. Research analyst Tay Taehoon Kim on Omdia pushed out a brief on Linkedin that says global public display shipments grew 10.2% …
UK Custom Display Firm Literally An Anomaly For Market Focus March 11, 2022 by Super User One of my takeaways from the last pro AV trade show I was at – a couple of years ago now – was how there were one hell of a lot of companies selling indoor and outdoor display totems, all seemingly chasing the limited markets of DOOH advertising and campus and mall directories. A UK …
