UK LED Billboard Launches With a 50/50 Split Between Art and Advertising November 18, 2025 by John Berkovich A new Vieupoint LED installation on Birmingham, England’s A38 reframes the role of a billboard by splitting its airtime evenly between non-commercial art and community or business messaging. The 10.56 m by 3.84 m (35 by 13 feet) DV-LED display is positioned as a shared public medium rather than a traditional DooH asset. The launch …
Avixa Sets 2026 Board Leadership as New Directors and LSC Members Join November 18, 2025 by John Berkovich Avixa has finalized its 2026 Board of Directors and Leadership Search Committee (LSC), adding several new industry leaders to guide the association through the coming year. AVI-SPL’s John Bailey, SVP of Technology & Innovation, was elected Secretary-Treasurer by Avixa members. Also elected to the Board were Loubna Imenchal, Managing Director for MEA at Axis Communications, …
Google Tests AI-Generated “See-Through” Billboards In Indonesia November 17, 2025 by John Berkovich Google Indonesia is running a series of AI-generated “see-through” digital billboards across Jakarta, Surabaya, and Bandung, using its Veo 3 video-generation platform in what’s described as its first large-scale commercial OoH deployment. Developed in collaboration with DDB Singapore, Superson, and Hagia Labs, the campaign seamlessly blends AI-generated visuals with the surrounding architecture to create illusions …
Creative Realities Sees Lower Q3 Revenue As CDM Acquisition Resets Growth Path November 17, 2025 by John Berkovich Creative Realities reported a softer third quarter ahead of its acquisition of Cineplex Digital Media (CDM), with revenue falling to (all figures USD) $10.5 million from $14.4 million a year earlier. The drop, says PR, reflects project-timing shifts and the absence of a major sports-and-entertainment rollout that boosted last year’s results. Gross profit was $4.8 …
JC Decaux and Ströer Show Rare Signs of Weakness as Global OoH Softens November 14, 2025 by John Berkovich JC Decaux has posted its first quarterly revenue decline in years, signalling that even the world’s largest outdoor-media owner isn’t immune to shifting advertiser sentiment. The company reported €926.1 million (US$1.08 billion) in Q3 2025 revenue, a 2.3 percent year-over-year decline (–0.9 percent organic), driven by weakness in Street Furniture and Billboard. Transport was the …
LED Studio Brings Rocket-Proof Displays to Kennedy Space Center November 13, 2025 by John Berkovich The Gantry at Kennedy Space Center Visitor Complex has reopened with a bold new attraction that blends real-time spaceflight data, theatrical immersion, and advanced display technology anchored by LED Studio’s custom-engineered LED systems. Once the primary public viewing platform for Space Shuttle launches at Launch Complex 39, The Gantry has been reimagined as a multi-zone …
Nongshim Lights Up Times Square With ‘KPop Demon Hunters’ — Even If I Have No Idea Who They Are November 12, 2025 by John Berkovich Nongshim brought the heat to New York’s Times Square with a splashy global campaign – and, for some of us who haven’t followed pop music since the CD era, a touch of cultural confusion – celebrating its Shin Ramyun collaboration with Netflix’s animated film KPop Demon Hunters. The noodle giant took over digital billboards and …
Alfalite Expands Into the Americas Through Partnership With Adistec November 12, 2025 by John Berkovich LEDs manufactured in Europe are becoming increasingly attractive to customers in the U.S., particularly in government-related projects and other business-critical verticals that preclude Chinese solutions from the outset due to safety and ongoing tariff concerns. It’s not surprising, then, that Alfalite, based in Spain, is seeking to expand business in North America with the announcement …
Rise Vision Makes Interactive Digital Signage Simple for Recognition and Wayfinding November 11, 2025 by John Berkovich Rise Vision has launched an interactive digital signage solution designed to help schools and organizations celebrate achievements and guide visitors without the complexity or cost typically associated with custom installations. The company — best known for its cloud-based platform supporting digital signage, screen sharing, and emergency alerts — says the new offering transforms static directories …
Lionsgate Rolls Out ‘Hologram-ish’ Movie Stars in 15 U.S. Theaters November 11, 2025 by John Berkovich No, it’s not a hologram but it sure looks like one. Lionsgate has unveiled interactive “hologram-ish,” as Sixteen:Nine founder Dave Haynes would say, pop-ups featuring the cast of Now You See Me: Now You Don’t in 15 theater lobbies across the United States. The activation lets moviegoers pose for selfies with life-size digital versions of …
