UK Startup Touting Cargo E-Bikes Supported By DOOH Ad Screens April 4, 2024 by Dave Haynes It is almost, now, a given that anything with a large surface area that’s out in the public is going to get a screen slapped on it to (hopefully) generate some advertising revenue, to supplement whatever the core business might be. We’ve seen ad screens on the sides of buses, cargo trucks, boats and barges, …
LED, Shelf-Edge Ribbon Displays Drive Experiential For Nail Polish Retailer Pink Gellac April 4, 2024 by Dave Haynes I almost closed the tab when I read Let’s Get Phygital! up high on the case study page, but I persevered because I wanted to get a sense of what the Dutch retail solutions firm First Impression did for the beauty brand Pink Gellac in its stores. The intent was to create something so visually …
ViewSonic Marketing Jumps Shark With News Of Mega 63-Foot All-In-One LED Display April 4, 2024 by Dave Haynes The Taiwanese display and solutions company ViewSonic has jumped the shark with an announcement that it is marketing all in one “mega LED displays” that can be as large as 760 inches diagonal, or a little over 63 feet. Manufacturers, several years ago now, started developing and marketing all-in-one LED displays with the proposition that …
LinkNYC DOOH Ad Totems Set For $20M In Upgrades April 2, 2024 by Dave Haynes The widely-deployed LinkNYC digital OOH ad network on the sidewalks of New York City has had a spotty business history since it was launched a decade ago, culminating with a New York state audit noting in Sept. 2021 revenue and build-out shortfalls. But there is evidently enough confidence in the media model that $20 million …
Pop Star Olivia Rodrigo Makes Live Appearance At LA Target Store, But Does So From NYC … Using Transparent LCD Tech April 1, 2024 by Dave Haynes I have my doubts about some of the use-cases I have seen for those shower stall-like transparent LCD box thingies marketed by Proto and a growing number of other companies you might say were “inspired” by the hologram-ish tech the LA company cooked up. But here’s a recent project that I think works well … …
Energy Calculation: One LCD Consumes Roughly Same Energy As 240 E-Paper Displays April 1, 2024 by Dave Haynes The main selling proposition of e-paper technology companies is that their displays consume just a fraction of the energy needed to drive conventional LCD-based displays. That’s well established, but it is nonetheless interesting to see the difference calculated … The Slovenian tech firm Visionect has years been focused on e-paper displays and supporting technologies, and …
Mimo’s Flashcast Device Aimed At Simplifying Mass Notifications Across Complicated Screen Networks March 28, 2024 by Dave Haynes The small form-factor display manufacturer Mimo Monitors has started marketing the beta release of a little box that’s designed to do rapid alerts across digital signage and other, similar kinds of large footprint networks. Called Mimo Flashcast, the little sub-$140 box puts a visual alert overlay on screens – based on auto-triggered messaging pushed by …
BT, Global Expanding High Street Ad Totem Network In UK By As Many As 2,000 Sites March 27, 2024 by Dave Haynes UK telecoms giant BT Group and its business partner Global are evidently finding success with a conversion of payphones on public sidewalks to what it calls Street Hubs – display totems that have multiple functions but exist mostly to run DOOH advertising. The companies have announced that up to 2,000 more conventional BT payphones and …
New Las Vegas Event Facility Atomic Golf Has 250+ LG Screens And Endless Visual Bling March 25, 2024 by Dave Haynes LG has been known to have networking events during Vegas trade shows at Top Golf, but something tells me that if an LG social event is scheduled during InfoComm in June, it might be at the other end of the strip, at a just-opened driving range called Atomic Golf. From a remote perspective, the new …
Wallboard Software Integration Makes Color E-Paper Displays A Little Bit More Like Regular Digital Signage Screens March 25, 2024 by Dave Haynes E-paper displays operate largely on the fringes of digital signage activity because what they can do and how they are managed are both limited, but the US-Hungarian CMS software company Wallboard has completed development work that pushes the possibilities of the new-ish Philips color e-paper displays being marketed by PPDS. The Wallboard integration of …
