Esports Talent Managers SK Gaming Open Screen-Filled German HQ April 8, 2024 by Super User This is the new Cologne, Germany headquarters building of the e-sports company SK Gaming GmbH, a three story space loaded up with Sony pro displays, including a big 12 sq. meter super-premium Crystal LED that appears to be ready for active gaming. The building offers the company’s e-sports teams, customers, and employees an expo area, …
AV-Driven Portland Event Space Makes Pair Of Mosaic Video Walls Key Elements Of Venue Experience April 5, 2024 by Super User Clusters of flat panel displays that are not just set in rectangles or tiled rows are something that’s been seen through the years at a lot of trade show booths and in marketing materials, but there hasn’t been much evidence of real-world deployments. They’re out there, but you couldn’t argue that they’re commonplace. That noted, …
UK Startup Touting Cargo E-Bikes Supported By DOOH Ad Screens April 4, 2024 by Super User It is almost, now, a given that anything with a large surface area that’s out in the public is going to get a screen slapped on it to (hopefully) generate some advertising revenue, to supplement whatever the core business might be. We’ve seen ad screens on the sides of buses, cargo trucks, boats and barges, …
LED, Shelf-Edge Ribbon Displays Drive Experiential For Nail Polish Retailer Pink Gellac April 4, 2024 by Super User I almost closed the tab when I read Let’s Get Phygital! up high on the case study page, but I persevered because I wanted to get a sense of what the Dutch retail solutions firm First Impression did for the beauty brand Pink Gellac in its stores. The intent was to create something so visually …
ViewSonic Marketing Jumps Shark With News Of Mega 63-Foot All-In-One LED Display April 4, 2024 by Super User The Taiwanese display and solutions company ViewSonic has jumped the shark with an announcement that it is marketing all in one “mega LED displays” that can be as large as 760 inches diagonal, or a little over 63 feet. Manufacturers, several years ago now, started developing and marketing all-in-one LED displays with the proposition that …
LinkNYC DOOH Ad Totems Set For $20M In Upgrades April 2, 2024 by Super User The widely-deployed LinkNYC digital OOH ad network on the sidewalks of New York City has had a spotty business history since it was launched a decade ago, culminating with a New York state audit noting in Sept. 2021 revenue and build-out shortfalls. But there is evidently enough confidence in the media model that $20 million …
Pop Star Olivia Rodrigo Makes Live Appearance At LA Target Store, But Does So From NYC … Using Transparent LCD Tech April 1, 2024 by Super User I have my doubts about some of the use-cases I have seen for those shower stall-like transparent LCD box thingies marketed by Proto and a growing number of other companies you might say were “inspired” by the hologram-ish tech the LA company cooked up. But here’s a recent project that I think works well … …
Energy Calculation: One LCD Consumes Roughly Same Energy As 240 E-Paper Displays April 1, 2024 by Super User The main selling proposition of e-paper technology companies is that their displays consume just a fraction of the energy needed to drive conventional LCD-based displays. That’s well established, but it is nonetheless interesting to see the difference calculated … The Slovenian tech firm Visionect has years been focused on e-paper displays and supporting technologies, and …
Mimo’s Flashcast Device Aimed At Simplifying Mass Notifications Across Complicated Screen Networks March 28, 2024 by Super User The small form-factor display manufacturer Mimo Monitors has started marketing the beta release of a little box that’s designed to do rapid alerts across digital signage and other, similar kinds of large footprint networks. Called Mimo Flashcast, the little sub-$140 box puts a visual alert overlay on screens – based on auto-triggered messaging pushed by …
BT, Global Expanding High Street Ad Totem Network In UK By As Many As 2,000 Sites March 27, 2024 by Super User UK telecoms giant BT Group and its business partner Global are evidently finding success with a conversion of payphones on public sidewalks to what it calls Street Hubs – display totems that have multiple functions but exist mostly to run DOOH advertising. The companies have announced that up to 2,000 more conventional BT payphones and …
