Vogue Museum Refreshes Hollywood Marquee with LED Tech September 9, 2025 by John Berkovich The Vogue Multicultural Museum, formerly the Vogue Theatre on the Hollywood Walk of Fame, has modernized its historic marquee with a new LED display from SNA Displays. The 50-foot-wide digital sign, featuring a 6.6 mm pixel pitch, faces Hollywood Boulevard and delivers dynamic content managed by out-of-home specialists Orange Barrel Media. The museum has occupied …
Retail Media on Pace for $300B by 2030, Omdia Says – But Only Five Percent in Stores September 8, 2025 by John Berkovich Retail media is projected to top $300 billion by 2030, accounting for nearly 20 percent of total global advertising revenue, according to new research from Omdia. Retail media networks – platforms that let brands advertise on a retailer’s digital properties while tapping into first-party data – are surging as advertisers seek alternatives to traditional channels …
Sodaclick Adds Arabic to Voice AI Ordering for QSRs September 5, 2025 by John Berkovich London-based Sodaclick has launched Arabic-language support for its AI voice ordering platform, debuting the capability with Americana Restaurants in Dubai. This launch began with a pilot project and was previewed earlier this year. Now, Americana plans to roll out the system across more brands of their brands in the region. Americana Group is the largest …
Samsung Shows Spatial Signage Display at Berlin Trade Show September 5, 2025 by Antonia Hamberger So-called hologram displays are a familiar sight at trade shows like ISE. They’re often massive, shower-cubicle-like boxes that create the illusion of something being beamed inside. The effect is impressive, but the setups are bulky, expensive, and demand lavishly produced content. At this year’s consumer electronics show IFA in Berlin, Samsung is showing off a …
Niagara Takes Flight Opens at the Brink of Niagara Falls September 4, 2025 by John Berkovich Niagara Parks has unveiled a new $25 million attraction at the edge of the Horseshoe Falls. Niagara Takes Flight is the province of Ontario’s first flying theater and only the second in Canada, giving visitors an immersive aerial perspective of the region’s landmarks, history, and culture. Located inside Table Rock Centre, the attraction uses custom …
Peerless-AV Digital Signage Delivers Faster Service at Minnesota State Fair September 2, 2025 by John Berkovich Lulu’s Public House has once again worked with Peerless-AV and Innovative Sales Solutions to handle the heavy foot traffic at the Minnesota State Fair. Following its debut in 2024, the digital signage system returned for this year’s event, which ran through Labor Day. The vendor serves more than 20,000 visitors a day. Printed menus had …
Floating Digital Ads Drift Into Troubled Waters September 2, 2025 by John Berkovich Floating digital signage is another form of digital out-of-home (DooH), and has been around for a few years now, but it’s proving to be more polarizing than popular. Instead of planes towing banners across the sky – a form of advertising beachgoers have grudgingly tolerated for decades – companies are using boats carrying LED billboards …
Borderlands 4’s ‘Quit Earth’ OOH Teaser Swaps to Full Reveal, Live-Action Spot Drops September 2, 2025 by John Berkovich A global teaser-to-reveal push for Borderlands 4 has been grabbing attention as cryptic “Quit Earth” billboards and posters flipped overnight to formal invites to “Kairos,” confirming the next installment in the franchise. The simple two-word teaser seeded speculation across social and gaming forums before the creatives swapped to the Borderlands 4 message, putting players on …
Carousel Digital Signage Expands AR Care’s Patient Messaging Across Rural Network August 27, 2025 by John Berkovich Healthcare provider AR Care has rolled out a digital signage network powered by Carousel Cloud across 87 clinics in Arkansas, Kentucky, Mississippi, and Tennessee, with additional facilities expected to be added by year’s end. The deployment, using Apple TV devices at 88 endpoints, brings healthcare updates, service information, and federally mandated messaging directly into patient …
Bluefin Brings Bold Color to Custom Digital Signage August 27, 2025 by John Berkovich Bluefin has added a splash of color to digital signage with the launch of Colorframe, a new option that lets customers choose from dozens of RAL color finishes for display frames. Traditionally, black has been the standard for screen frames, but the company says designers and brands are increasingly looking for options that either blend …
