OAAA and Leading Platforms Unite for First-Ever Programmatic OoH Transparency Pledge November 7, 2025 by John Berkovich The Out of Home Advertising Association of America (OAAA) has announced the launch of the industry’s first Programmatic OoH Transparency Pledge, developed in partnership with leading programmatic platforms including Broadsign, Perion, Place Exchange, Viooh, and Vistar Media. The initiative establishes a unified framework for integrity, accountability, and openness across programmatic out-of-home transactions. Drawing inspiration from …
Santa Monica Weighs Digital Billboard District Amid Preservation Concerns November 6, 2025 by John Berkovich Santa Monica, California, is considering a plan to introduce up to 16 large digital billboards along its famous Third Street Promenade and adjacent Santa Monica Place, marking another step in the city’s gradual embrace of digital out-of-home media after decades of resistance. The initiative, developed in partnership with Los Angeles-based Big Outdoor, expands on the …
Immersive AV Upgrade Transforms Storytelling at National WWI Museum November 6, 2025 by John Berkovich The National WWI Museum and Memorial in Kansas City has undergone a major audiovisual refresh, bringing the history of World War I to life through immersive, interactive technology. Designed and integrated by Electrosonic with projectors from Christie and LED screens from Nanolumens, the project enhances visitor engagement across several key exhibits while preserving the museum’s …
Diversified Deepens Footprint in India as AV Market Readies for Take-off November 6, 2025 by John Berkovich Global AV integrator Diversified has announced a major expansion of its operations in India, increasing engineering, service, and project-delivery teams across the country to accelerate growth across the APAC region. India is emerging as one of the fastest-growing professional AV markets in the APAC region. According to a recent industry analysis by invidis, the country …
Hinkle Fieldhouse Adds Modern LED Systems Ahead of Centennial Season November 5, 2025 by John Berkovich Butler University in Indianapolis, USA, has completed a major digital upgrade at historic Hinkle Fieldhouse, introducing new LED video systems that bring modern fan engagement to one of college basketball’s most iconic venues. The renovation, reported in June 2025 by Sixteen:Nine, is now ready for the Bulldogs’ 2025–26 basketball season. It includes a new center-hung …
Lamar Advertising Launches Nationwide Billboard Tribute to U.S. Veterans November 5, 2025 by John Berkovich Lamar Advertising has launched Heroes Across America, a Veterans Day Digital-out-of-Home campaign honoring U.S. Armed Forces veterans nationwide. Running from November 7 to 14, the initiative will display photos of local veterans on more than 1,000 Lamar digital billboards in 95 markets. The campaign invites the public to submit photos, names, and military branches of …
Should We All Be Outraged About Samsung Now Putting Digital Signage And DooH On Fridges? Nah. November 5, 2025 by Dave Haynes There has been all kinds of written and spoken pearl-clutching lately as word circulated in online tech publications that Samsung’s smart fridges had started using the built-in flat panel display to run what amounts to ad-supported digital signage. My general take – yeah, whatever. There’s a software setting to turn the ads off. The bigger …
Moment Factory Expands Aura Series with U.S. and Canadian Installations November 4, 2025 by John Berkovich Moment Factory has launched its third Aura experience, Aura Grace Cathedral, in San Francisco, marking the immersive series’ first permanent installation in the United States. The experience transforms the city’s Grace Cathedral into a living canvas of light, sound, and projection, reimagining its Gothic architecture through a multisensory performance of music and motion. Developed by …
Samsung’s ‘Movingstyle’ Validates the Era of Mobile Screens November 3, 2025 by John Berkovich Samsung’s Movingstyle display takes another step toward freeing screens from the wall, building on a concept LG pioneered with its portable Stanbyme line. As homes and workspaces are merging together, the screen itself is evolving from a fixed fixture into a companion that moves with us. Unveiled earlier this year, Movingstyle reimagines the smart display …
Moving Walls Acquires Insightz Club to Accelerate AI-Driven Transformation in Out-of-Home Media October 31, 2025 by John Berkovich Singapore-based media technology company Moving Walls has acquired audience research and behavioral intelligence firm Insightz Club, uniting two data-focused tech providers in a move designed to redefine how brands plan, measure, and optimize campaigns across connected media. The acquisition coincides with the launch of Moving Walls Science, an AI-powered intelligence suite that combines behavioral research …
