DSE 2018 Booth Previews: Userful Corporation March 5, 2018 by Dave Haynes Userful Corporation – Booth 1551 Why do people going to DSE need to put your company on their Must See list of booths? Video walls are booming, one of the fastest growing approaches to delivering digital signage, but customers are increasingly looking for something unique and compelling–something to cut through the clutter. Userful makes it simple and …
24/7 Digital Signage Flat Panel Sales Grow Almost 40% Year To Year March 5, 2018 by Dave Haynes The latest large format LCD sales tracking report from Orange County, CA-based PMA Research suggests commercial displays are seeing a big uptick, with sales on 24/7 LCD displays (the kind recommended for serious digital signage jobs) were up 39% from a year earlier. Says PMA: The January 2018 PMA Research Distributor Flat Panel Tracking reports …
DSE 2018 Booth Previews: Glass Media March 2, 2018 by Dave Haynes Glass-Media – Booth 1936 Why do people going to DSE need to put your company on their Must See list of booths? We’ve announced several leading-edge, projection-based in-store and storefront point-of-presence solutions that are already helping brands with physical footprints increase foot traffic, build brand awareness, and drive offline-online conversion. What’s your big marketing message …
Billboards Part Of Battle To Woo Or Keep NBA Star Lebron James March 2, 2018 by Dave Haynes A homes contractor in Philadelphia has been running a digital OOH billboard campaign in Cleveland trying to entice NBA star Lebron James to sign with the 76ers (he now plays for Cleveland’s team). Now a Cleveland marketing company has responded with its own digital board ad, albeit in Cleveland (would be better in Philly, but …
Sharp Formally Launches System On Chip And Android Smart Screen Platform For U.S. Market March 2, 2018 by Dave Haynes Slightly puzzled by PR today that suggests Sharp is introducing its first smart digital signage solutions, since the company did that more than a year ago. That was in Europe, so maybe this is the North American launch of system on chip displays that run Android. Update: I am told the original plan was to launch …
Sydney, Australia Debuts Solar-Powered E-Paper Transit Signs March 2, 2018 by Dave Haynes Sydney, Australia seems to be an early adopter of epaper technologies, following up a deployment of E-Ink traffic signs with slick looking new mass transport schedule signs that run off solar. New digital bus stops have been installed around Sydney’s Town Hall, replacing traditional bus stop paper timetables. Called eStops, the displays provide real-time bus …
Projects: Interactive At Smithsonian’s National Museum of the American Indian March 1, 2018 by Dave Haynes This is a new exhibit at the Smithsonian’s National Museum of the American Indian in Washington, D.C., which has a series of touchscreens that connect visitors to the stories behind the images and objects on display, as well a web-based mobile experience. It’s all about the use of American Indian imagery and iconography as part …
Samsung’s Micro LED “Wall” Will Be At Infocomm February 27, 2018 by Dave Haynes The interesting thing about sitting in on the Samsung “Resolution” road tour the display company is doing around the US is listening in on what the company is relaying to partners. First – expectations for growth in the outdoor display market are huge. The company did about $100 million in outdoor display sales in 2017, …
UK Digital Billboard Campaign Visualizes Cyber-Crime In Real-Time February 19, 2018 by Dave Haynes This is a terrific, very different way to use real-time data to drive home a compelling message for a brand – in this case a UK insurer that wanted to make small businesses aware of cyber-risks. The digital OOH campaign for Hiscox Insurance visualizes in real-time attacks on a designated “honeypot” server that would typify …
Location, Location, Location – The Science Of Placing Digital Signage Displays February 13, 2018 by Bryan Crotaz Guest Post: Trey Hicks, Visix There’s a famous tricolon popularized by British real estate tycoon Lord Harold Samuel – “location, location, location” – that was meant for property but holds true for digital signage. You want a lot of people to easily see what’s on your screens. Let’s examine a simple, but oft-overlooked aspect to …
