Moscow Subway Kiosk Demands Riders Give It 30 Squats, For A Free Ticket October 2, 2018 by Super User Today in Stupid People Tricks in Digital Out Of Home we have the people of Moscow being asked to do 30 squats in front of a subway kiosk to then get a free ride. The Moscow metro system, presumably in some sports-themed co-promotion with the Visa credit card people, has set up a camera-based sensor …
New Balance Uses Machine Learning With Digital Poster To ID And Reward NYC Fashionistas October 1, 2018 by Super User The footwear brand New Balance did an interesting machine learning-driven digital signage piece on the streets of New York recently, putting up a screen and sensors that scanned approaching pedestrians and flagging those people who weren’t dressing like everyone else. The “activation” – run for a day during New York Fashion Week – used camera-based …
Bloomingfail: 50 Gorgeous LG OLEDs Largely Hidden By Fixtures At NYC Flagship’s New Pop-Up Shop September 28, 2018 by Super User The 59th Street NYC flagship of Bloomingdale’s is using two walls of LG commercial OLEDs as feature backdrops for its new new rotating pop-up shop, called The Carousel. The idea behind The Carousel @ Bloomingdale’s is to tell “culturally relevant stories driven by guest curators, each with a unique theme and an unexpected mix of products …
Stretch LCD Columns Bring Digital Branding To Flagship Jewelry Chain Stores September 26, 2018 by Super User A little ironically, I am on my way to Montreal on an in-and-out speaking thing as this post goes up about work Montreal’s iGotcha Media is doing with Birks, which has been operating luxury jewelry stores in Canada for many, many decades. Birks is using vertical video walls to subtly underscore its brand in flagship stores. …
Transparent And High-Bright LCDs Paired To Create 3D-ish Display September 25, 2018 by Super User Transparent LCD has been around for years now, but UK-based Crystal Display Systems has put a different spin on their use by marrying a transparent screen with a regular light-backed LCD in the same display case. The company calls the system ClearVue 3DP – using what it calls polarmatch technology. “The high brightness panel and transparent …
Cineplex Wins Digital Menu Boards Deal For European Subway Shops September 19, 2018 by Super User Toronto-based Cineplex Digital Media (aka CDM) has been engaged by the European wing of Subway to “design, deploy, support and operate a network of digital menu boards at Subway locations across Europe.” The digital signage wing of Cineplex, the dominant movie chain in Canada, is providing strategic creative content, consulting services and marketing initiatives to Subway, …
UK’s Ultrahaptics Launches Plug And Play Device For Touch-Free Interactive Screens September 18, 2018 by Super User A UK company has released a plug and play device that allows digital signage and interactive solutions companies to easily develop immersive screen projects that use haptics technology. The new STRATOS Inspire uses arrays of ultrasonic transducers to project haptic feedback directly onto users’ hands, creating the sense of touch in mid-air. Ultrahaptics’ patented technology controls …
McDonald’s Seeing 3%-3.5% Sales Bump Through Dynamic Digital Menu Displays September 18, 2018 by Super User A reader pointed me to a fascinating piece in Forbes from back in April about McDonald’s that goes into how the QSR giant is using big data and artificial intelligence (AI) to drive sales on menu boards and the self-ordering kiosks that are showing up in many stores. The piece is more than anything a round-up of …
LED Displays As Street Lamp Digital OOH Signs September 14, 2018 by Super User I get marketing emails all day, every day, from Chinese LED manufacturers showing me their latest pots and pans – and 99% of them look pretty much the same. I thought this was different and kind of interesting, in terms of application for the digital OOH market. It’s a direct view LED sign, shaped like …
Grocer Lets Shoppers Order Fresh Veg Off Kiosk, From On-Premise Roof Garden September 12, 2018 by Super User There is endless talk in this business about connecting digital signage to customer experience, but it’s not that often that I see initiatives that get beyond those customers seeing something or other on screens. This is different. A grocer in suburban Montreal, Quebec used a touchscreen and live-cam feed from a rooftop garden to let …
