New Digital OOH Screens On London Tube Seem To Miss Creative Opportunity January 2, 2019 by Super User The media people have to sell it, and the content creatives have to develop it. Which is maybe why the new digital screens in the escalator wells of London’s famed subway system seem to be missing an opportunity. The old display panels were replications of posters that stair-stepped up and down the escalator side walls, …
How McDonald’s Has Made In-Store Interactivity The Norm January 2, 2019 by Brandon Harp Guest Post: Emily Ingram, Prendi Consumer expectations are advancing rapidly, and businesses will benefit if they keep up with it. Here’s a look into how McDonald’s have tackled this, to meet our growing expectations. I walked into McDonald’s the other day with a colleague, who went immediately up to the touchscreen kiosk to complete her order. Now …
More Smart Parking Systems Should Mean More Smart Digital Signs December 29, 2018 by Super User Digital signage systems for parking lots is not the sort of thing that’s going to set the hearts of industry people racing, but there’s reason to pat attention to this use-case because of the way these very utilitarian venues are going smart. A recent piece in SmartCitiesWorld news suggests smart parking solutions are on a big …
New Istanbul Airport Goes Big On Direct View LED, LCD Smart Signs December 18, 2018 by Super User The new Istanbul Airport in Turkey, which is opening in phases, has almost 700 Samsung LCD and LED displays, with the direct view LED encompassing more than 1,000 sq. meters of visual space. The centerpieces of the install are two giant 193-sq. meter LED screens at the international departure gate, near the hotel area and …
Navori Debuts “Insane” Capability To Drive 16 Different Signals To 16 HD Screens Off One Player December 17, 2018 by Super User The Swiss software firm Navori will be showing some new in-house technology at ISE that it says gets an “insane” amount of display performance out of a single playback box. The Swiss as people aren’t typically known for hyping the hell out of things, so Navori’s marketers must be dead-serious when they take an internal …
Chinese LED Firm Marketing A Version Of That Failed Times Square Shape-Shifting Screen December 17, 2018 by Super User One might have thought the shape-shifting LED display that Coca-Cola put in Times Square was such a disaster, as innovations go, that the market for such a product was created and killed in a matter of weeks. But while the Coca-Cola screen’s way-too-many moving parts have been rendered static, there are companies out there marketing …
Intuiface Adds Deep Analytics To Its Interactive Design Suite December 14, 2018 by Super User The French software firm Intuiface is the latest vendor in the digital signage ecosystem to add analytics capabilities to its overall offer – though in this case it is less about viewer movement and time as it is about the specifics of interactive display sessions. The company describes Intuiface Analytics as a “product set enabling any …
Rome’s Airport Has Shape-Shifting LED Ad Chandelier December 13, 2018 by Super User Anything with moving parts has risks, but using programmed hydraulic arms and LED screens inside and airport is way, way, way less trouble-prone and risky than something with thousands of sync’d, ever-moving bits on an outside display. That’s why comparing this install to the doomed Coca-Cola display in Times Square isn’t all that relevant. This …
Video: LAX Int’L Terminal Gets Content Refresh For Iconic Digital Signage Install December 13, 2018 by Super User The LAX International Terminal digital experience is a few years old now, but to the credit of the airport and JC Decaux, which has the media concession for the airport, the content is being refreshed. This is a loop showing the content being developed for the seven big display elements in the post-security part of …
Kiosk Mashes Up Robots And Touchscreens For Vending Machine Coffee You’d Actually Drink December 12, 2018 by Super User Drinking coffee that comes out of vending machines tends to be an act of desperation (or utter indifference), but here’s an automated coffee machine that serves up the good stuff. A company called Briggo produces and places micro coffee shops that are like the oversized vending machines you see in airports for Best Buy, except …
