Controlled Retail Tests Show 800%+ Sales Bump Using Triggered Digital Signage Messaging August 20, 2019 by Super User Digital signage end-users in hyper-competitive sectors like retail and quick service restaurants have always tended to keep their cards really close to their chest when it comes to talking about the actual impact of digital signage networks. Why would they want to share results that inform and guide competitors? There’s also the problem of all …
In The Right Conditions, Switchable Glass And Laser Projectors Have Possibilities August 20, 2019 by Super User I’ve seen switchable glass demo’d by NEC for rear projection window displays at a couple of trade shows this year, and while I thought it was interesting, the visual impact was a little muted. It had that age-old problem of not being bright enough to be effective in many scenarios. Last week at NEC’s splashy …
Paper And Tape Are Not The Ideal Tools For Updating A Digital Menu Display August 15, 2019 by Super User This is amazing(ly) bad – a digital menu display that has updated prices for food platters printed out, cut to size, and then taped to a live screen. I am not sure where but believe this is a grocer somewhere in the Ottawa or Montreal areas. The company behind the screens has network capability, so …
E-paper Screens Used As Patient Room Digital Signage In Florida Hospital August 14, 2019 by Super User Using screens as digital meeting room signs has turned into a big business, with dozens of companies offering a smarter way to designate whether a meeting space is occupied or booked, and by whom. There’s another very different scenario where digital signs make a lot of sense outside of rooms, and that’s in medical centers. …
Prague’s Airport Testing Digital Signage Display Tied To Predominant Passenger Languages August 14, 2019 by Super User The international airport at Prague, in the Czech Republic, is testing a digital signage-driven communications system that tailors content to the predominant language of arriving travelers. I’ve seen this done in places like Dubai for advertising at baggage carousels, but in this case, it is entirely driven by the airport management’s desire to relay passenger …
Cruise Line’s Mega-Ship Includes Dining Hall With Experiential LED Walls August 9, 2019 by Super User The Spectrum of the Seas, a new mega-cruise ship in the fleet of Royal Caribbean International, uses big direct view LED screens to great effect in its main dining room. The three level dining area can feed more than 1,800 people at once. Passengers walk in from two decks, via a 16-meter-long LED corridor. For …
Display Market Analysts Expect 10% Cost Bump If Trump’s China Tariffs Kick In Sept. 1 August 7, 2019 by Super User The analyst firm DSCC, which focuses on the supply chain for the display industry, is suggesting the trade tariffs US President Trump will be imposing Sept. 1 on China could raise end-user costs by 10% across the range of electronics products coming out of that country. But it also suggests over-supply in the industry might …
Tom Milner On Why Clean Screens Are More Than Just An Aesthetics Issue August 7, 2019 by Super User Much of the focus in this industry is on the hardware and software used to put digital signage networks together, and increasingly, mercifully, on content and creative. Not that much attention gets paid to the service side of the business – installing screens and fixing devices when things go wrong. Even less attention is paid …
NEC Adds Super-Skinny Bezel Video Wall 55s August 6, 2019 by Super User NEC is the latest LCD manufacturer to release a super/extreme/OMG narrow bezel video wall product, on the heels of recent announcements by LG and Planar/Leyard. The company has announced a pair of 55s – which seems to be the default size for video walls – that are either 500 or 700 nits. Either has what …
Another Hung Timmie’s Screen – At Old Main Office August 6, 2019 by Super User A reader sent along a couple of photos from a digital menuboard set-up at Tim Hortons. Stuff happens, things hang, but it happens a LOT lately at the Canadian coffee chain, which would have something like 20,000-plus screens in stores across the country. This one is interesting because it is at the site of the …
