Giant 250 Sq. M. LED Dome Fills Part Of Mexican Mall’s Ceiling October 10, 2018 by Super User This is a 250 square meter LED screen that faces down from the ceiling in a central section of a three-level shopping mall in the suburbs of Mexico City. Called The Dome, the installation at the Paseo Interlomas Mall in Huixquilucan, EdoMex runs a series of content pieces designed to be experiential. The project was …
LED Fingers Help Drive Diesel Brand In Barcelona Flagship Shop Windows October 5, 2018 by Super User Here’s a slick, budget-friendly application of LED modules in the shop windows of Diesel’s Barcelona flagship store. The AV/multimedia firm Instronic, also based in Barcelona, put together a shop window branding program that uses 47 of what it calls LED fingers, looking a bit like a big city skyline. There also appears to be a big …
Interactive Wall, Touted As World’s Largest, Switches On At Riyadh Rail Hub October 3, 2018 by Super User This is what’s being billed as the largest interactive video wall on the planet – set in a rail hub in Riyadh, Saudi Arabia. The project was put together for the Saudi Arabia Railway (SAR) by the huge Spanish integrator Trison. The job required a curved interactive screen that would be 37 meters wide and 1.2 meters …
Moscow Subway Kiosk Demands Riders Give It 30 Squats, For A Free Ticket October 2, 2018 by Super User Today in Stupid People Tricks in Digital Out Of Home we have the people of Moscow being asked to do 30 squats in front of a subway kiosk to then get a free ride. The Moscow metro system, presumably in some sports-themed co-promotion with the Visa credit card people, has set up a camera-based sensor …
New Balance Uses Machine Learning With Digital Poster To ID And Reward NYC Fashionistas October 1, 2018 by Super User The footwear brand New Balance did an interesting machine learning-driven digital signage piece on the streets of New York recently, putting up a screen and sensors that scanned approaching pedestrians and flagging those people who weren’t dressing like everyone else. The “activation” – run for a day during New York Fashion Week – used camera-based …
LA’s Walt Disney Concert Hall In Projection-Mapped Dream State This Week October 1, 2018 by Super User That week-long projection-mapping job on the Walt Disney Concert Hall in LA is now live, and judging from photos, looks amazing. The Los Angeles Philharmonic collaborated with digital media artist Refik Anadol (hear a recent podcast I did with him) to come up with a data-driven set of visuals that illuminate metallic skin of the …
Bangkok Mall Turns Glass Curtain Wall Into Multimedia Spectacular September 27, 2018 by Super User A new attraction aimed at bringing people to a Bangkok shopping mall lit up in that city on Sept. 15 – using what I am guessing is a lot of projectors, lasers and other gadgets. The nightly show, called the “Colors of Bangkok”, was created by Montreal’s Moment Factory for the CentralWorld mall, and touted …
Mark Bennett Lays Out How MicroGigantic Does Digital Storytelling For Brands September 26, 2018 by Super User In an industry that has, for years, had people endlessly blabbering away about how Content Is King – my God that’s clever! – it’s amazing to me how I can count the number of pure-play digital signage creative shops on one hand. MicroGigantic is one of those rare shops – a Minneapolis, Minnesota-based boutique agency …
How To Ensure Your Workplace Digital Signage Project Is Successful And Avoid Pitfalls September 24, 2018 by Jason Cremins Guest Post: Jason Cremins, Signagelive Every company or organization regardless of their size or number of employees has a need to communicate openly and effectively with their teams. The challenge is that for many companies a sizeable percentage of their workforce do not have a copy email or access to an Intranet and for those …
Custom Digital Art Floods LED-filled Barcelona Mall To Drive Experience September 19, 2018 by Super User I’ve consulted with shopping mall groups, and they often talk about their aspiration to use digital to create memorable experiences. A lot of what I have seen done in malls is not all that memorable, and ultimately driven more by getting incremental ad dollars from big screens on walls. But sometimes you bump into projects …
