Halifax Bank’s Splashy London Flagship Branch Features LED Halo, Interactive Stations November 22, 2018 by Super User This is the London flagship branch for the UK-based Halifax Bank – located on Oxford Street across the road from the Tottenham Court Road Underground station. The new branch has a long list of digital signage and interactive applications, all pulled together by the Manchester-area solutions firm Pixel Inspiration., which has been working for years …
Scott Kolber Of Roadify On Organizing Transit Data For The Masses November 21, 2018 by Super User Mass transport data is some of the stickiest content out there for digital signage screens. It’s information people tend to want and need, and they’ll habitually look at screens to get it. Tapping into the open data from one transport authority, to show it on screens, is relatively easy. It gets more complicated when you …
Interactive Zone Lets Fans Photobomb Favorite NHL Players November 19, 2018 by Super User The NHL’s Philadelphia Flyers pro hockey team has established a Family Fun Zone in its home arena, the Wells Fargo Center, that’s largely built around interactive technology. The team worked with Philly-based MVP Interactive on four different fan experiences – including a couple of augmented reality photo set-ups. I’m partial to the one that enables people …
Out Of Home Campaign In Norway Uses Banksy’s Shredded Art Stunt As Inspiration November 16, 2018 by Super User This is a clever play on the crazy stunt by the artist Banksy, who programmed one of his paintings to shred as soon as it was sold on auction (it only half-shredded). Within 48 hours of that happening, the Norwegian wing of JCDecaux had put together and executed on a program on a street poster …
Delivery Service Hyper-Targets Hungry Office Workers In LinkNYC Campaign November 14, 2018 by Super User This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down to the neighborhood and time of day. The hyperlocal campaign is running on Intersection’s LinkNYC network, which is big 55-inch back-to-back screens on monolithic sidewalk fixtures. The targeting tactics are based …
Anti-Racism Center Uses AR, Contactless Payments To Raise Funds Off Sidewalk DOOH Screens November 14, 2018 by Super User This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian Centre Against Racism In Lillestrøm. The fundraising campaign shows a bunch of white power thugs, on a street furniture screen, approaching people and chanting their nasty bile. That stops and they …
Beth Warren Of CRI On How To Make Digital Signage Really Resonate In Retail November 14, 2018 by Super User Beth Warren of Creative Realities – or CRI for short – came recommended as a speaker for the DSF’s recent Coffee and Controversy event in New York. We’d never met, and while in New York, I seized the opportunity to meet up with her after the event to talk a lot about digital signage in …
Media Giant Bloomberg Repurposing Social News Videos For DOOH Screens November 13, 2018 by Super User Via Digital Signage Pulse The financial news giant Bloomberg now sees digital out of home as a market for the social media-angled news briefs it started about a year ago, under the handle TicToc. In a guest post on Digital Signage Pulse, the NYC-based media company’s Head of Strategy and Business Development for Bloomberg Digital talks …
New Content Program Brings Famed Artworks From MOMA Collection To NYC Rail Platforms November 9, 2018 by Super User We can only wonder what Vincent van Gogh would have thought, in his more lucid moments, of seeing his work running on screens in New York subway stations. From my perspective, Starry Night beats the hell out of career college and Learn To Speak English posters. The media company OUTFRONT has launched a content program …
New Split Flap Display Adds Digital Spin To Old School Information Signs November 8, 2018 by Super User I’m a total sucker for flip disc displays – electro-mechanical signs that rapidly flip through a succession of characters to convey information in a way that’s old school cool, and kind of hypnotic. The tech is not new. These sorts of signs have been in airports and rail stations since the ’60s. But they’ve had …
