What You’re Getting Wrong About Digital Signage – And What To Do About It January 14, 2019 by sixteenninewpadmin Guest Post: Geoff Bessin, Intuiface You’ve been careful. You’ve studied all the angles. Thought about your audience, quality content, the project’s goals, hardware. You’ve given your digital signage project everything you have. It’s now deployed, left on its own like a child leaving his/her nest to face the world. Ask yourself this. What did you …
New Hotel At ISE Venue To Be Projection-Mapped During Show January 10, 2019 by Super User The brand new nhow Amsterdam RAI hotel, which is adjacent to the site of next month’s Integrated Systems Europe (ISE) trade show, will be projection-mapped each day during the event. Specially-created content will be projected onto the 25-storey, 650-room nhow Amsterdam RAI from 3 to 8 pm each day throughout ISE week. The projection mapping …
Projection-Mapping; Video Wall Turn Airport Garage Walkway Into Stunning Display For Genesis January 9, 2019 by Super User This is a very nice, inventive projection-mapping job done at Toronto Pearson Airport for the lux vehicle, the Genesis. BIG Digital, a Toronto solutions provider that kinda sorta specializes in temporary digital signage displays, put together a custom exhibit along one of the walkways in from the parking garage to Terminal 1, the one Air …
New Digital OOH Screens On London Tube Seem To Miss Creative Opportunity January 2, 2019 by Super User The media people have to sell it, and the content creatives have to develop it. Which is maybe why the new digital screens in the escalator wells of London’s famed subway system seem to be missing an opportunity. The old display panels were replications of posters that stair-stepped up and down the escalator side walls, …
16:9’s 2018 Year In Review For Digital Signage, And A Look Ahead December 31, 2018 by Super User Here are the most heavily-read posts on 16:9 in 2018, as well as (later) my observations on the major trends in 2018 for digital signage, and what may be coming in 2019. As you will notice right away, readers like free or cheap, and they definitely like lists and headlines that promise 3 or 5 …
Kim Sarubbi On The Opportunity And Challenge Of Lighting Up Screens In Cannabis Clinics December 19, 2018 by Super User Screens in medical waiting rooms is one of the most well established kinds of digital OOH media, and there’s been no end of companies that developed networks built around advertising-supported content. That’s now happening in the United States with medical cannabis clinics, through a pair of signage industry vets who have applied what they learned …
This Year’s Loopy Telecine Holiday Video Is Out December 18, 2018 by Super User Montreal solutions provider Telecine has produced and sent around its loopy annual Christmas video – something that’s become a bit of a tradition. This one features a magical shell from the South Pacific that keeps the snow and cold away from the rooftop of Telecine’s historic stone building near downtown Montreal. Telecine founder James Fine …
Chinese LED Firm Marketing A Version Of That Failed Times Square Shape-Shifting Screen December 17, 2018 by Super User One might have thought the shape-shifting LED display that Coca-Cola put in Times Square was such a disaster, as innovations go, that the market for such a product was created and killed in a matter of weeks. But while the Coca-Cola screen’s way-too-many moving parts have been rendered static, there are companies out there marketing …
Signagelive Adds Easy, Template-Based Creative Via PosterMyWall Integration December 14, 2018 by Super User UK digital signage CMS software shop Signagelive has always been fast and smart about tying in to capabilities it can add to its overall offer, choosing to partner rather than build. Its integration is with the US-based firm PosterMyWall – a template-driven, cloud-based platform that allows end-users to build promotional spots without having a lick of design …
Intuiface Adds Deep Analytics To Its Interactive Design Suite December 14, 2018 by Super User The French software firm Intuiface is the latest vendor in the digital signage ecosystem to add analytics capabilities to its overall offer – though in this case it is less about viewer movement and time as it is about the specifics of interactive display sessions. The company describes Intuiface Analytics as a “product set enabling any …
