How HTML5 Can Up Your Digital Out-Of-Home Game February 22, 2019 by sixteenninewpadmin Guest Post: Samantha Brault, BroadSign In the world of advertising, making an impact can be challenging. With consumers being exposed to hundreds, if not thousands, of ads each day, every brand is vying for their attention. So how do you make your campaign stand out from the crowd? By creating an exciting, eye-catching and contextual digital …
Alberto Cáceres On Growing Trison Into Europe’s Largest Digital Signage Solutions Provider February 20, 2019 by Super User Being in Amsterdam for ISE recently offered a chance to meet up and talk to some people who are squarely focused on business on the other side of the Atlantic. I knew Trison was a major player in digital signage solutions in its home country of Spain, but I didn’t realize the company had a …
How To Maximize Dwell Time For Digital Signage February 18, 2019 by Kenneth Brinkmann Guest Post: Debbie DeWitt, Visix Websites are ranked by search engines on a number of factors, one of which is dwell time. This is the amount of time a person spends looking at a webpage or site before going back to the Search Engine Result Page (SERP). Understanding dwell time can be useful for crafting compelling …
Here Are The 2019 Digital Signage Awards Winners February 11, 2019 by Super User The globally-based Digital Signage Awards were handed out last week in Amsterdam, with about 120 nominees and guests attending the awards reception and dinner at an old theatre right in the old city’s central district. The awards are done in association with Sixteen:Nine, and happen because of sponsors like TRISON, BBV, Mvix, NanoLumens and Gable. …
Lava Flows, Fluid Mechanics And The Deep Science Behind Video Wall Waterfalls February 6, 2019 by Super User If you’ve been to the Salesforce headquarters in San Francisco, or certain resort casinos, you will have seen and been blown away by giant virtual waterfalls that appear on LED walls and wash down, over and around things like entryways. It’s kind of amazing, and way beyond much of what you see on big digital …
User Data Drives Spotify DOOH Campaign On Listener Interests And Habits January 31, 2019 by Super User This is an interesting, data-driven campaign put together by the UK’s Grand Visual for the streaming music service Spotify – using digital boards to show the much-varied musical tastes and listening habits of subscribers. The campaign creative features things like a user’s profile picture alongside a breakdown of how they have listened to music in …
Projection Mapping Finds New Application On Event Dining Tables January 31, 2019 by Super User Projection mapping from above on to dining tables is a concept that’s been kicking around for a few years, as a novel twist for a restaurant. But it is not exactly something one sees all over. A new company called WeMapping is hoping to make that concept much more widespread – and is wisely, I …
Workplace Collaboration Firm Extends Platform To Digital Signage With ScreenCloud Tie-In January 31, 2019 by Super User Austin, TX-based Lifesize, which does video collaboration and meeting productivity solutions, platform, has announced an integration with UK-based ScreenCloud that extends digital signage content to connected screens in meeting rooms and around the office. The company primarily markets cameras, microphones and conferencing phones, as well as a management platform. The platform’s integration with ScreenCloud allows organizations to …
How Aitrak Says Its AI-Driven Eye Tracking Platform Gives Creatives Superpowers January 30, 2019 by Super User It doesn’t matter how slick your software is, or how beautiful and robust a display may be, if the content on a digital sign doesn’t attract attention and hold it, at least for a bit. So tools that help track and analyze how people view advertising, packaging and other marketing messages can be incredibly valuable. …
LA Office Tower Video Walls Light Up To Support Rams’ Super Bowl Appearance January 29, 2019 by Super User The LA-based design studio StandardVision collaborated with the LA Rams NFL team to develop content celebrating the team’s season and its appearance in Sunday’s Super Bowl game, against the New England Patriots. The company produced huge video banners that are now running at at the US Bank Tower (633 Hope Pl, Los Angeles, CA 90071) and One …
