From Oldest To Newest: Barclays Refreshes Massive LED Facade in NY Times Square May 3, 2019 by Super User The UK-based investment bank Barclays has refreshed the LED displays on the facade of its New York City headquarters on Seventh Avenue, putting on 7,046 square feet of new direct LED. “The enhanced signage system is a powerful example of how we infuse digital innovation into everything we do here at Barclays,” says Richard Haworth, …
Company That Rents Physical Artworks To Businesses Adds Digital Signage Capabilities May 3, 2019 by Super User A company that provides physical works of art as a service to property owners and companies has added digital capability, providing a presumably less costly alternative to custom creative for things like large format video walls. Boston-based TurningArt says it has a collection of over 25,000 pieces of art, including paintings, illustrations and photographs, “most of …
It’s 2019 And We’re Still Doing Carved-Up Screens??? May 2, 2019 by Super User My calendar confirms it is indeed 2019, and not 2009 – which makes it somewhat mind-wobbling that there are still start-up media companies touting an ad model for out of home environments based on the totally different dynamics of web advertising. A company called AdMetv has launched in the US Northeast – mainly in bars …
Vancouver Office Tower Uses OLED Video Wall To Replace Directory, Renew Lobby May 2, 2019 by Super User This is a tiled LG 2 by 6 OLED video wall built into the lobby wall of an office tower in downtown Vancouver, BC. The displays are set into a bamboo wood wall set against a granite wall. They replaced a physical building directory. The project at Park Place, at 666 Burrard Street, was put …
Movie Campaign Turns Mall Digital Kiosks Into Pikachus April 25, 2019 by Super User Digital OOH street furniture has long been a preferred medium for movie launches, but this is the first time I think I’ve seen them fully adapted to take on the character of a new film. This a mall kiosk in the UK, running on a JCDecaux screen, for a new movie called Detective Pikachu about …
From The Podcast Archive: Moment Factory’s Creative Director On Doing Big Visual Projects Around The Globe April 24, 2019 by Super User My ability to record podcasts went sideways 2-3 weeks ago, with some weird glitch that saw my online recording platform just flat refusing to acknowledge I had a microphone plugged in. Very puzzling, but after lots of trial and error and poking around, I found the issue. Check a box and a couple of weeks …
Blended Reality Nail Polish Kiosks Drive 24% Sales Bumps April 17, 2019 by Super User The global beauty company COTY is using free-standing blended reality kiosks to help demo and sell a line of nail polish products, and has seen 24% sales bumps at locations where they are plugged in. There are more than 400 units – marketing nail polish from the COTY brand OPI – in third-party stores around …
Who Cares About A Consumer-Like Experience? Everyone! April 12, 2019 by Super User Guest Post: Trey Hicks, Visix Digital signage has changed in recent years, with displays getting larger and better resolution, software applications that can handle more complex feeds alongside their own content creation tools, and touchscreens becoming ubiquitous. This is a far cry from the old-fashioned notion of showing PowerPoint-like slides on screens. Today, interactive digital …
Fulton Center’s Award-Winning Display Network Launches Latest NYC-Themed Digital Art Piece April 9, 2019 by Super User The wide range of screens and shapes at the Fulton Center subway station (and retail center) have generated a lot of attention since it opened in 2014 – in part because it is part of the World Trade Center redevelopment area, but also because there has been a focused effort to make the screens more …
Eye Candy With An Actual Business Model April 2, 2019 by Super User One of the experiences repeated over and over again each year at Digital Signage Expo is checking in with industry vets and asking if they saw anything I needed to see. As outlined in other posts, going to numerous trade shows in a matter of weeks means it is hard, by DSE time, to find …
