Apollo 11 Moonshot Projection-Mapped On Washington Monument July 18, 2019 by Super User We are in the midst of the 50th anniversary of the Apollo 11 mission to the moon – something I am old enough to remember following on an antenna-fed black and white TV in a Wisconsin campground. Technology has improved just a bit in five decades, and the amazing Smithsonian National Air and Space Museum in …
New, Free Online Tool Helps Digital Signage Content Designers Get Font Sizes Right July 16, 2019 by Super User Montreal’s Telecine, a longtime digital signage content and solutions provider, has come up with a clever online calculator designed to help network operators and content developers ensure their messages are readable by viewers. The best practice for content design is to produce material and then view it on the size and resolution of screen, and …
Insurance Tech Firm Uses Digital Signage All Thru New HQ Digs July 16, 2019 by Super User This is a nice video case study from Four Winds Interactive, which has provided the digital signage solution for another Denver company’s head office. The insurance tech firm Vertafore has 50+ screens around its new digs – relying on FWI’s platform to push everything from event announcements and business metrics to employee recognition and culture information. …
10 Mistakes To Avoid While Setting Up A Digital Signage Network July 16, 2019 by sixteenninewpadmin Guest Post: Balaji Kamineni, Zeetaminds Setting up a signage network might sound easy, but the range of hardware and the never-ending list of software providers can be too much to digest for a first-time researcher. Setting up a network and then deciding to change the software or hardware is a situation anyone wants to avoid. To …
Video: Mind-blowing 3D Content At Giant Seoul Duty-Free July 15, 2019 by Super User Hat Tip Gary Kayye for noting thus on LinkedIn … This is some rather amazing three dimensional content on a ceiling-suspended 3.5mm LED install at the Shinsegae duty free store in Gangnam, the famed Seoul shopping district. The content was put together by D’Strict, the Korean company that also did that similarly suspended ceiling over …
What’s The Point Of Digital Signage? July 15, 2019 by Kenneth Brinkmann Guest Post: Debbie DeWitt, Visix Digital signage is often talked about in terms of technology, and that makes sense. At its core, it is hardware sending signal to other hardware. It’s often purchased by IT folks, and it runs on a network. But that’s not its purpose. The reason any organization spends time, money and …
New Content Partnership Puts Tenant Notices On High-Rise Elevator Screens July 9, 2019 by Super User Digital signage has been in elevators has been around longer than the term “digital signage” – but there’s still room for new things to happen in what is now, weirdly, an old medium. The Canadian OOH media company PATTISON Onestop has done a partnership with a company called Concierge Plus to put notifications and other …
Bookmaker Uses Hyper-targeted DOOH Campaign To Needle People Heading To Royal Ascot Races June 28, 2019 by Super User This is a good example of how using data, and a sense of humor, can help generate a hyper-targeted, event-driven and cheeky out of home campaign. A media campaign for the betting service Paddy Power used DOOH screens in and around Waterloo and Clapham Junction rail stations in London to target crowds going to the …
A Look Inside McDonald’s New Interactive Screen-Filled Global HQ June 28, 2019 by Super User This is a look inside the new global HQ for McDonald’s, which has come in from the Chicago suburbs to an older building in the West Loop area that was previously home to Oprah Winfrey’s Harpo Studios. The space looks beautiful, and has numerous experiential interactive displays put together by the Chicago design shop Leviathan. …
Spanish Football Club Celebrates Its Past With Projection-Filled Museum At Home Stadium June 24, 2019 by Super User The Spanish La Liga football team Athletic Bilbao celebrates more than a century of top-level competition in a museum on the grounds of San Mamés stadium, where it plays home games. The museum in Bilbao has been equipped with more than 30 Christie laser projectors, using short throw lenses, to tell the club’s story through the …
