Daniel Fleischer On Why Blip Has Turned Up On The DOOH Industry’s Radar Screen January 8, 2020 by Super User Getting agencies and media planners out of the process was always going to be critical to enabling small to medium businesses to do marketing campaigns on digital billboards across the country. The idea of online media marketplaces is not new – and there are certainly lots of ad exchanges and programmatic digital OOH companies already …
Stretch LCDs, Low-Rez LEDs, Glass And Film Mashed Up For Virtual Water Wall January 7, 2020 by Super User This is a very slick experiential digital piece done for the water treatment company Pentair at US Bank Stadium in Minneapolis, where the NFL’s Vikings play. The project was developed and delivered by Twin Cities-based Microgigantic, with creative that highlights how Pentair “Brings Water To Life. For Life.” There are layers of custom led lights, …
Screenfeed Launching Automated, Localized Alerts For Digital Signage Networks January 6, 2020 by Super User The subscription content firm Screenfeed is launching a new automated alert product that will automatically interrupt regularly-scheduled screen content to make viewers aware of impending emergencies, as they develop. The system can be configured to make, for example, screens in a public school system flash alerts when a tornado threat comes up. It can be …
Cincinnati’s Museum Center Adds 35-Screen Digital Signage Network January 6, 2020 by Super User The Cincinnati Museum Center in guess-what-city has added 35 digital signage displays around the historic Art Deco-era site that face visitors for information and staffers for corporate communications. The unique multi-museum complex is located inside Union Terminal, a converted transit station and National Historical Landmark that has gone through substantial renovations and expansions in recent years. The 35 endpoints …
DSE Sets Final, Final (Probably) Deadline For Apex Awards Submissions January 3, 2020 by Super User The Digital Signage Expo team has shifted the deadline one last time for submissions to its annual Apex Awards – with a new and perhaps truly final submissions deadline of January 15th. So if you STILL haven’t got your act together, all hope is not lost. The awards, which are presented by the Digital Signage …
Abu Dhabi Tourism Puts AR On 40-Foot Picadilly Lights LED Board January 3, 2020 by Super User This is what has been celebrated as the Largest Augmented Reality Screen media campaign done to date – an AR piece done for the Abu Dhabi Department of Culture and Tourism in London’s Picadilly Circus. The AR activation was done for two weeks last month on Ocean Outdoor’s 40-foot Picadilly Lights board in that famed …
Billboard For BBC’s Dracula Uses Simple Lighting Effect To Create Its Wow Moment January 2, 2020 by Super User A reminder that just being digital isn’t going to make a media campaign successful. Being clever matters. This is an analog billboard in the UK for the BBC series Dracula, which I THINK just started as well on Netflix in the US and Canada. It just uses props and directional lighting to create its effect. …
Ousted Execs From U.S. DOOH Network Charged In $1B Fraud Scheme December 31, 2019 by Super User The people behind what grew into one of the biggest and highest profile digital OOH networks in the United States are now going through criminal proceedings, fighting charges from the Department of Justice that they led a $1 billion fraud scheme. At the same time, the executive team that took over at Outcome Health is …
Research: You’ve Got Maybe 1.5 Seconds To Make An Impression December 30, 2019 by Super User With no end of visual distractions in retail and public spaces, the way to get people to notice and recall the key message on a piece of digital signage creative is to leave it on the screen longer. Right? Well … maybe not. New Scientist has an interesting piece up online about research from the …
Food Court Vendor Uses Tape, Paper And Scissors to Update Digital Menu Displays December 30, 2019 by Super User Every so often I will get an email and pix from a reader who has spotted a food concession – usually – that has resorted to a manual fix for a digital problem. I have unavailable menu items hidden by tape and entire displays covered by paper … and everything in between. But I had …
