Is The Beijing Bird’s Nest Floor One Big LED Display? February 4, 2022 by Super User I watched a little of the Beijing Olympics opening ceremony this morning as Nespresso very slowly re-animated me, and thought to myself, “That’s some serious projection-mapping going on there.” But looking online at some of the images coming out of the Bird’s Nest stadium, I am now thinking the whole stadium floor and the ramp …
Clever Creative Gives Iconic Times Square LED Board An Arcade Games Theme February 1, 2022 by Super User Tuning the creative to the display canvas seems like a pretty obvious strategy, but we’ve all seen examples in which of creative running on unconventional displays that didn’t factor in things like gaps and odd shapes. Here, happily, is a great example of creative that specifically works with the challenge presented by a spectacular, high-profile …
Projection-Mapping Campaign In London Hints At Countdown Timer Tension For TV Bomb Squad January 24, 2022 by Super User A lot of the projection-mapping on large buildings has been for special events and longer-term, scheduled public shows, but here’s a case in London in which it was used for a short period to count down to the opening episode of a new TV series. A countdown clock was projected this past weekend on the …
Fun Interactive DOOH Campaign Takes Dark Turn With Passersby January 24, 2022 by Super User The province of Quebec’s auto insurance arm ran an interactive, gesture-driven Digital OOH campaign that started out as fun but then turned very dark about the dangers of jaywalking on city streets. The Société de l’assurance automobile du Québec campaign traces back to 2018 but I missed it first time around. A video has been …
Parisian Mall’s LED Set-up Offers Visual Domination For Marketers January 19, 2022 by Super User I’d put this in the oldie but goodie category of posts – an LED-lined shopping mall atrium in suburban Paris. I came across a domination campaign being done in Westfield’s Les 4 Temps mall and thought it was very impressive in terms of scale and managing to be visually unavoidable, without being crass about it. …
Astronaut Floats Towards Viewers On This Chinese Shopping Mall’s Semi-Transparent Video Wall January 14, 2022 by Super User This is an effective use of a forced perspective illusion done on a transparent LED display that wraps the exterior of a bank of elevators in the atrium of a mall in a city west of Shanghai. It helps that whoever shot this video plays along with the illusion of an astronaut leaving a vessel …
30 Curved OLEDs Create Kinetic, Hanging Flower Meadow At London Exhibit January 12, 2022 by Super User There have been a few examples out there of LG’s super-thin, open frame OLED display panels being used to do things like curved walls and ceilings, and even some fixed sculptures. But here’s a case in which the displays were set in flower petal shapes, suspended, and then made to gently open and close using …
Watch How A Giant Animated 3D Cat Jumps Between LED Boards In Tokyo January 11, 2022 by Super User There are now plenty of examples of three-dimensional optical illusion content on big LED ad displays in major cities, and also many different takes on using multiple displays for one dominating ad campaign. But here’s a case, in Tokyo, where the creatives have built a campaign that jumps between screens. It is for Sony’s internet …
Seoul’s D’Strict Is Licensing Some Of Its Spectacular Motion Creative For LED Video Wall Owners January 11, 2022 by Super User The South Korean digital media design studio d’strict, which has developed some of the more visually amazing content pieces seen on indoor and outdoor video walls, has launched a web site that makes some of its creative work available to third parties through licensing. That means some of the wild, inventive pieces put out by …
With 3D LED Displays, The Magic Is In the Content, Not The Display January 7, 2022 by Peter Lawrence Editor: Peter Lawrence of Planar kindly agreed to let me run this post from the company site that goes into what’s behind all these “naked eye 3D” creative pieces showing up on large format outdoor LED displays. While numerous manufacturers – big and small – are misleading the marketplace by suggesting the magic is in …
