Osmos and Advertima Link In-Store Analytics to Retail Media Buying in New Integration November 28, 2025 by John Berkovich Omnichannel retail media platform Osmos has integrated with in-store audience intelligence firm Advertima, aiming to connect physical-store behavior more directly with retail media planning and measurement. The integration combines Osmos’ retail media operating layer with Advertima’s computer-vision software, which analyzes foot traffic and shopper attributes in real time. Retailers are intended to use the combined …
Relevant DS and Screendollars Team Up To Modernize Theater Lobbies With Smarter Digital Signage November 27, 2025 by John Berkovich Relevant DS, a Minneapolis-based digital signage software company, is expanding into cinema environments through a new partnership with Screendollars. The collaboration brings updated lobby displays and programmatic advertising options to theaters across the U.S. Positioned as “refined digital signage,” the platform is designed to replace aging, cumbersome systems, offering a streamlined workflow for high-traffic venues. …
Vistar Media Debuts Global DooH Creative Strategy Certification November 25, 2025 by John Berkovich Vistar Media has expanded its education platform with a new certification that teaches marketers how to build more effective creative for digital out-of-home campaigns. The program, Accelerate: Strategic Creative in Digital Out-of-Home (DooH), is now available through Vistar Academy across the U.S., Canada, EMEA, and APAC. The New York–based company, now part of T-Mobile Advertising …
Manchester Screen Unveils UK’s Largest Hybrid Billboard November 24, 2025 by John Berkovich Manchester’s largest outdoor screen has re-launched as a hybrid fromat. The landmark OoH site, called “The Manchester Screen,” was already known for its 306-square-meter (3,294-square-feet) LED display. Now, it can now be paired with an 834-square-meter (8,977-square-feet) vinyl wrap, creating more than 1,140 square meters of continuous advertising space. The enlarged format marks a significant …
Outfront, Google Deepmind Launch Citywide GenAI Art Program in New York November 18, 2025 by John Berkovich Outfront Media has partnered with Google Deepmind on “Imagine If…,” a four-week interactive campaign that turns New York’s subway system into a distributed digital art gallery powered by generative AI and rider submissions. The initiative invites commuters to scan QR codes on Outfront’s digital transit screens and submit a written prompt describing something imaginary or …
Moment Factory Expands Aura Series with U.S. and Canadian Installations November 4, 2025 by John Berkovich Moment Factory has launched its third Aura experience, Aura Grace Cathedral, in San Francisco, marking the immersive series’ first permanent installation in the United States. The experience transforms the city’s Grace Cathedral into a living canvas of light, sound, and projection, reimagining its Gothic architecture through a multisensory performance of music and motion. Developed by …
Heli-D and Ninja Gaiden 4 Take Digital Signage to New Heights October 28, 2025 by John Berkovich Heli-D partnered with Team Ninja and Koei Tecmo to stage what’s being called the world’s largest playable gaming screen carried by a helicopter. The stunt, flown over Miami on October 21, promoted Ninja Gaiden 4 and earned a Guinness World Record in the process. A double-sided LED screen spanning more than 400 square feet (37 …
AI Art You Can Smell – What to Expect at Refik Anadol’s Dataland in LA October 24, 2025 by Antonia Hamberger Refik Anadol is almost like the Taylor Swift of AI art. He commands a large following among AI enthusiasts – much like Taylor Swift does among Gen Z and millennials. Many, however, think the hype is overblown. Yet, just as Taylor’s songs often sneak onto the playlists of skeptics and aren’t skipped, visitors to Refik …
Outdoor Media Industry Rallies Behind Wildstone CEO’s Himalayan Charity Climb October 8, 2025 by John Berkovich Damian Cox, founder and CEO of Wildstone, the world’s largest owner of outdoor media infrastructure, is preparing to take on one of the Himalayas’ most demanding mountains to raise funds and awareness for two charities close to his family. On October 15, Cox and two friends will begin a 15-day ascent of Ama Dablam (6,812 …
London’s Natural History Museum Launches Immersive Experience Powered by 17 Projectors September 15, 2025 by John Berkovich The Natural History Museum in London has opened its first immersive exhibition, a 360-degree experience narrated by Sir David Attenborough and powered by Hive’s media server platform. Our Story with David Attenborough, staged in the museum’s Jerwood Gallery, was produced by Open Planet Studios in collaboration with Bild Studios and Luke Halls Studio. The 50-minute …
