DOOH4Relief: Latest available video March 22, 2011 by Super UserThe quality of the creative work coming from companies and individuals – all on a voluntary basis – to help drive donations for Japanese relief has been terrific. This is the latest DOOH4Relief piece, and what’s really interesting here is this is not so much a company as three people collaborating on a piece that …
DOOH4Relief Update: New US and French-Canada ads March 21, 2011 by Super UserWe continue to see some great industry support for the Japan relief effort. Groupe Viva, a Montreal DigitalOOH network operator and digital signage services fiorm, has produced a very nice 30-second spot for the Francophone market in Canada. This follows on an email blast sent around by the Canadian Out of home Digital Association (aka …
DOOH4Relief banner ads available for download March 17, 2011 by Super UserWant to help the DigitalOOH community effort for Japan? We have creative people producing spots (we could use UK and Euro, as well as other parts of globe) and the back-end is being handled nicely by Insteo. But you can pitch in simply by spreading the word. Tell your network operator clients and partners about …
Conf call today at 2 Eastern for Japan relief DOOH spots March 15, 2011 by Super UserDavid Weinfeld has arranged a conference call bridge for today at 2 PM Eastern to coordinate development and distribution of public service ads to aid in raising funds for Japanese victims of last week’s earthquake and the horrific tsunami that followed. The intent of the call is to identify who can do what, and try …
Onestop's high school DOOH proposal in front of school board tonight March 9, 2011 by Super UserOnestop Media Group’s pitch to the Toronto District School Board to expand the screen project it has tested in city high schools is up for discussion tonight, and as one might predict, local media have had no problem finding people to scream in horror about the threat to the impressionable minds of youngsters. Reports the right-leaning …
ScreenReach's first mobile-to-screen test with Newcastle Utd gets near 10% take-up March 6, 2011 by Super UserThe UK mobile/digital screen start-up ScreenReach had its first industrial-strength test Saturday at a Newcastle United football (soccer) match at the home grounds. Fans were sked to use their smartphones to select the Man Of The Match. This was the first stab at getting the crowd to get involved, and ScreenReach was hoping for an …
Screenfeed continues to change up automated content for digital signage March 4, 2011 by Super UserJeremy Gavin of Screenfeed tweeted last night about a new weather feed his company does that dumps the well-worn approach of animated weather icons in favor of big visuals that instantly tell a story. Instead of little animated rain drops that turn to ice pellets, the Screenfeed image for freezing rain is a big, full-screen …
24-hour rotisserie chicken channel (honest) March 1, 2011 by Super UserSwiss Chalet is a bit like Tim Horton’s in Canada, except switch roasted chicken in for coffee and donuts. The restaurants are all over the country and have a very loyal following. In a move that would have made some people go cross-eyed in a marketing meeting, the company has started a new TV channel devoted …
Video: Lumimo video building blocks February 28, 2011 by Super UserWay, way, way at the very back of the DSE hall last week was a company called Lumimo, showing off technology from Japan that embeds an LED module in a cube that’s maybe twice the size of a toy building block. The cubs are all wired and interconnect, controlled in clusters by controller boxes. The …
Denys Lavigne's arm-load of awards February 28, 2011 by Super UserThis is Arsenal Media president Denys Lavigne holding an arm-load worth of DSE content and project awards – including three top prizes – right after last week’s DSE awards dinner. The moron beside him is, of course, claiming to be the real mastermind behind Arsenal Media’s success. Denys and I have been friends for many …
