Coke bottles – Ohmigod! – floating in mid-air!!! September 28, 2011 by Super User For some reason, I go into some rapid eye-blinking state when I read and re-read the key pitch line for this new company: 9D Media is the world’s first “Glasses-Free” 3D Digital Out of Home Signage Network, purely focused on reaching the Hispanic consumer. There’s a network now that JUST does autostereoscopic 3D? And it only …
Worst content practices: In what strange parallel universe is this a good idea? September 15, 2011 by Super User From a press release for a new installation in a large hotel. Screen design madness. The client likely doesn’t know any better and thinks this is just mind-blowing. The vendor certainly should know better, and provide some basic advice. With ALL the good information out there, seeing these “worst practices” actually celebrated in press releases …
Where’s the dial??? Turns out 55-plus crowd actually does know how to use mobile phones September 14, 2011 by Super User If all your anthropology assumptions were based on TV spots and popular culture, you’d likely have concluded trying to get the 55-plus crowd using smart phones to use social networks and interact with screens was a totally lost cause. Older people tend to get portrayed as befuddled dolts who need phones with just two very …
Smart: Visix launches pitch-free video blog series September 9, 2011 by Super User Visix is a bit like Four Winds Interactive in that it doesn’t make a lot of noise inside the digital signage community, but fairly quietly go about its business, and doing a lot of it. The Atlanta-area digital signage company — focused heavily on corporate communications and campus — has developed a series of simple …
How to come up with a touchless interactive option that won’t embarrass users September 6, 2011 by Super User Suppose you wanted to use digital displays to keep staff informed and also make video information available on demand, but the workplace is way too grimy to use a touch screen. Staff in industrial settings who spend their days around dirt, dust and grease are not good candidates for flicking, swiping and pushing a touchscreen in the …
Six clues to better digital signage press September 2, 2011 by Super User Across the pond and along the Thames, Adrian has a rant up on DailyDOOH about the sorry state of press releases he gets all day, every day, from companies looking to get some love and attention in that blog. He kindly mentions that when he gets press from pressDOOH, it’s actually useful and ready to go. I am …
Merger brings audio companies into digital signage video game July 8, 2011 by Super User Getting into the digital signage business on the vendor/supplier side these days involves getting up a learning curve and figuring out how what you have stands out in a really crowded marketplace. It helps, a bunch, if you have well established clients for other, reasonably related stuff. That’s why news of another company – actually …
Guest Post: Has Adobe decision created dead-end on upgrade path of some digital signage platforms? July 6, 2011 by Jim Nista Adobe recently announced that they are pulling support for the Adobe AIR platform on desktop Linux, with version 2.7 being the last official version of their application development platform on the open source operating system. That means Linux-based hardware will be cut off from future official releases, and that has a direct effect on several …
THIS is how to develop a Digital OOH media kit July 5, 2011 by Super User UK-based OOH agency Kinetic – working with the creative production group Grand Visual – has released its third annual Digital Out of Home handbook – described as a reference point for all those involved in the planning, creation and execution of advertising across screens in all environments in the UK’s digital OOH sector. In some respects, it …
Cosmopolitan’s digital signage lobby wins at Cannes July 3, 2011 by Super User I think it’s fair to suggest that the creative side of the digital signage business has a long way to go, but it’s also important to note there is some amazing work being done in the space. Consider the huge international award a digital signage project just won … Digital Signage Expo has a …
