Projection-Mapped Exhibit Includes Feature Wall That Generates Words From Water Vapor (I Think …) March 18, 2024 by Super User Grand-scale immersive art exhibitions using projection have grown somewhat commonplace in the last five years or so, both as touring shows and permanent venues with rotating shows. Here’s one staged last year in Sydney, Australia that’s a little different in a couple of ways. The Atmospheric Memory installation at the Powerhouse Museum was an exhibition …
Seven Reasons Why Your Digital Signage Job May Look Like Crap March 13, 2024 by Nick Lynch Guest Post: Nick Lynch, cFire I often am amazed out in the world when I see screens small and large with obvious errors from minor to grotesque. In my experience here are 7 reasons why your digital signage may be suboptimal or down right crappy! Network – Depending on the number of displays and locations …
Dubai Towers Used For Biggest Temporary Projection Mapped Surface On Planet March 12, 2024 by Super User Photo Credit: Stéphane Aït Ouarab/2024 Saï Dubai has a well-established track record for going big with its bling, and the UAE city-state now has more records for the largest short-term projection mapping jobs on the planet. The projection show ran about a month ago on the twin towers of a development called One Za’abeel, which …
21 Minutes Well-Spent: Video Walks Through Gensler’s Digital Experience Design Process March 5, 2024 by Super User This is a really worthwhile 21 minutes, when you have time, digging into the design and execution process for experiential spaces, as laid out by the director of media architecture at Gensler, the world’s largest architecture and design company. NYC-based Michael Luck Schneider explains in this video the iterative design process he and the digital …
LA Developer Makes Big 90-Degree LED Billboard Key Architectural Feature Of New Commercial Block March 1, 2024 by Super User Commercial property owners in big markets are pretty regularly now scheming digital billboards into the building designs as revenue sources, particularly when the site has a lot of profile and traffic. That’s the certainly the case with a small but interesting development in LA that has a big 90-degree screen kind of jutting out at …
How Digital Engagement Is Reshaping In-Store Buyer Journeys February 27, 2024 by Kevin Kroeger Guest Post: Kevin Kroeger, Spectrio In-store digital displays have long been seen as an effective tool for driving store traffic and impulse purchases, but they can also be used to re-shape consumer habits and drive revisits and store loyalty. Transactional messaging is valuable, of course, in moving the sales needle. But the right screen placements …
“Opulent” Underwater Creative Developed As Refresh To LV Cosmopolitan’s Experiential Lobby February 23, 2024 by Super User One of the first, and still one of the best, experiential digital installations yet seen in this industry has had a major content refresh – with a new live-action creative piece now running on the monumental 16-foot-tall columns in the lobby of the Cosmopolitan in Las Vegas. The new work – called Opulence – was …
New Mega-Resort Near Seoul Has Vast LED Canopy Over Entertainment Street February 19, 2024 by Super User A vast LED canopy display has been switched on at a new mega resort about an hour west of Seoul, near that sprawling city’s main airport. The display is the key feature of an area called Aurora, and involves 150-meters (not sure if that is length or square meters) of LED display above what is …
Watch This Gorgeous Visual Illusion Campaign For Dior, In Seoul February 16, 2024 by Super User Visual illusions on big public ad displays are now quite common, and a lot of the stuff now being generated and promoted doesn’t get a lot beyond the trickery of an object seeming to escape the boundaries of the display, and maybe rotate. Then there’s the Seoul creative studio d’strict, which arguably started the use …
Tokyo’s Shinjuku District About To Get Even More Animated With Nightly Projection Mapping Shows February 15, 2024 by Super User The bustling Shinjuku business and entertainment district of Tokyo is about to host what is billed as the largest permanent projection mapping experience – nightly shows on a 48-storey office tower. Starting Feb. 25th, the Tokyo Metropolitan Government is hosting the free nightly projection mapping displays – calling it “Tokyo Night & Light.” The year-round …
