Light Festival In Emirate Includes Projection Mapping A Mountain April 19, 2024 by Super User All kinds of big man-made structures have been used as the canvas for projection mapping shows – from grain terminals to mosques to the Empire State Building. But here’s a very different, and challenging, projection surface – a mountain. German language content partner invidis has a post up on its site about a light festival …
Big Multimedia Cylinder Display Previewed For Houston Airport’s New Int’l Terminal April 17, 2024 by Super User When I spoke with Thibaut Duverneix of the Montreal creative studio Gentilhomme on a recent podcast, he alluded to work that was underway for a big multimedia display piece at the main airport in Houston, Texas. It won’t be live until some time in 2025, but Gentilhomme presumably has the OK from the airport to …
Neoti At NAB Touting What It Calls First LED Display To Be PANTONE Validated April 15, 2024 by Super User Indiana-based display manufacturer Neoti is at the big National Association of Broadcasters trade show in Las Vegas this week showing off what it says the first direct view LED display to get officially validated for supporting PANTONE colors and skin tones. The Bluffton, IN company says PANTONE’s approval and licensing applies to its new UHD …
46 Mapped Projectors Market Star Wars Products On One Face Of NYC’s Empire State Building April 12, 2024 by Super User Forty-six projector were sync’d and blended to fill the upper levels of one facade of the Empire State Building in New York with a five minute show celebrating the Star Wars movie series and encouraging fans to buy various consumer products marketed by Lucasfilm during its “Imperial March” marketing campaign. The art deco skyscraper, which …
Saudi Auto Dealer Invests Big In Custom Experiential Creative For Building And Showroom April 11, 2024 by Super User Much of what gets run on big screens at auto dealer showrooms is, somewhat logically, what amounts to car, truck and SUV porn – gorgeous footage of vehicles rolling along everything from the dampened roads of downtowns to winding, oceanside highways. So it is very interesting to see a dealership drop some presumably serious money …
Quick Video: Here’s That Pong Game On Coca-Cola’s Times Square LED Board April 10, 2024 by Super User If the intent of Coca-Cola’s “Playable Billboard” in Times Square yesterday was to generate a lot of social media buzz, I’m not sure it worked. I poked around this morning and found very little mention of it on X (Twitter), Tik Tok or Linkedin. I found ONE brief video on YouTube, and it doesn’t exactly …
Schneider Leaves Architecture Giant Gensler To Run Brooklyn-Based Experiential Design Studio Volvox Labs April 5, 2024 by Super User I wrote a reply to a PR company this morning saying I was sorry, but I didn’t intend to write about a new hire its client had announced, because readers didn’t tend to have much interest in new hires – especially for things like new regional sales directors or managers of this or that. But, …
Less Is More: Terrific OOH/DOOH Campaign For British Airways Just Shows People Looking Out Jet Windows April 5, 2024 by Super User Splashy visual illusions that seemingly make products and characters pop a little out of big billboards, to hopefully grab the attention of the public, are everywhere these days. But a recent campaign developed for British Airways is a great reminder that “less is more” simplicity can really deliver. The UK creative agency Uncommon, part of …
Giant Bobblehead To Greet Fans At Braves Home-Opener, From Nearby Mesh LED Display April 5, 2024 by Super User When the Atlanta Braves have their home opener today at Truist Park, there will be a giant bobblehead visible just off in the distance from the stadium, gesturing and waving at fans. An animated bobblehead version of Braves all-star Ronald Acuña, Jr. has been developed to run on the big mesh LED attached to one …
Big Times Square Billboard Makes Selfies Part Of Visual Illusion Creative For Beauty Brand Campaign April 5, 2024 by Super User You can only see so many products and animated characters kinda sorta popping out of big LED billboards using visual illusions. Most tend to do variations on the same thing, and a spinning box or bottle seemingly escaping the confines of a display can get old – especially for people paying attention to this stuff. …
