Five Keys To Success for Corporate Communications Digital Signage March 13, 2017 by Vince Banks Guest Post: Neil Bron Chatwood, Omnivex I’ve recently seen a rapid increase in the number of digital signage projects designed to address corporate needs. In my experience, few businesses are entirely prepared for the journey of “We need screens!” to deployment. In this article, I address five aspects crucial to the success of any corporation …
ScoreStream Brings Hyperlocal Sports Reports To Digital Screen Networks March 13, 2017 by Super User Companies like Screenfeed, Datacall and Digichief all do a nice job providing subscription content feeds for things like major college and pro sports, but I don’t think I’ve seen them do feeds that would provide screen networks with another tier of sports that is particularly huge in the U.S. market. A company called ScoreStream has been doing …
Projects: Daimler Trucks’ New HQ Includes 59-wide Wrap-Around Video Wall March 10, 2017 by Super User I’ve written many times how this is a visual, video-driven medium, and who I was puzzled that so few marketing videos are developed to show off projects. They cost real money, sure, but not anywhere as much as many people think. So here’s one that does a very nice job of showing what was done at the …
Projects Podcast Looks At MaxMedia’s Work On AT&T’s San Francisco Flagship March 10, 2017 by Super User The new 16:9 Projects Podcast takes a deep dive look into the flagship AT&T store at 1 Powell Street in beautiful San Francisco. Project host Michael Tutton has a great, detailed interview with Jeff Doud, the executive creative director at Atlanta-based retail experience firm MaxMedia. It has three “chapters” of content: Entertainment, Local Arts & Culture …
Girl-Powered Messages Hit Digital OOH Screens Across Canada March 6, 2017 by Super User The Canadian out of home media firm PATTISON Outdoor and the agency Havas have teamed up on a #GirlPowered campaign for the Canadian Women’s Foundation that gives girls the opportunity to create and share positive, empowering messages on digital outdoor screens across Canada. #GirlPowered was launched in October 2016 as an effort to help build confidence …
Sixteen:Nine Podcasts: Dan Dawson, Grand Visual March 1, 2017 by Super User The production and creative technology firm Grand Visual does some of the most interesting data-driven creative work you’ll find in the digital signage and digital out of home industry, so I was really happy to learn co-founder Dan Dawson was available at ISE to chat for a few minutes. Dawson is the Chief Creative Technology …
16:9 Projects Podcast: Alex Simionescu Of Float4 On The Amazing Dubai City Walk February 24, 2017 by Super User For this episode, Projects is looking at Dubai’s City Walk, a new outdoor retail shopping concept that FLOAT4, based in Montreal and New York, has brought to life. City Walk incorporates over 100 million pixels of digital content spread across 30 areas, making it one of the largest retail digital deployments in the world. This …
Projects: 40-Screen Flying Video Wall Switches On At Southampton, UK Cinema February 22, 2017 by Super User Here’s a very nice install – featuring a “flying” video wall – that formally switched on last week at the new 10-screen Showcase Cinema de Lux in Southampton, England. The high-end movie house has laser projection and Dolby Atmos sound, and fully customizable electric recliners for seating. Integrator Beaver Group did all the digital display work, …
How About Wayfinding By Logo Cloud? February 21, 2017 by Super User If you have been to a mall or big campus area, you’ve likely walked up to a touchscreen to get some help locating a shop or office – working off a name or category, like “shoes.” So what if the main option was a logo cloud? That’s the approach used in the Abu Dhabi Mall …
Data-Driven Digital OOH Campaign Boosts Railway Rider Counts By Warning Of Crappy Weather February 15, 2017 by Super User Here’s a simple but compelling application of data-driven content for digital out of home advertising – digital billboard messages shaped and triggered by weather forecasts and reports. Canada’s passenger rail service Via Rail ran a campaign with integrated messaging across out-of-home, mobile and online that was built around storm messaging. The messaging intensified as a …
