Panasonic, TransitScreen Form Smart City Alliance June 27, 2017 by Super User Panasonic and TransitScreen have formed a strategic alliance that gives the North American wing of the Japanese tech company access to transport data to use in some of its smart city applications, marketed under a platform called CityNOW. The agreement, says a press release, will provide city residents and visitors with real-time transit and transportation information …
16:9 Projects Podcast: Allied Reit – Mirmir’s Well June 22, 2017 by Danica Trapara Every year, Toronto hosts “Scotiabank Nuit Blanche” an overnight art event that takes place across the entire city. In 2015, SapientNitro (now SapientRazorfish) had just moved into their new offices and worked with their landlord, Allied Reit, to come up with something interesting for the lobby of the building. The result: Mimir’s Well, a very …
Sixteen:Nine Podcasts: James Fine, Telecine June 21, 2017 by Super User James Fine has been around the digital signage ecosystem since the earliest days. He founded Telecine in the mid-80s to do high-end video production for the corporate sector. By the mid-90s, he was getting into signage, putting networked screens in Quebec casinos. We talk about the early days of the business – like spending $25,000 …
Projects: 100 Square Metres OF LED In Lithuanian Cinema Lobby June 19, 2017 by Super User This is the Forum cinema in Kaunas, Lithuania, which has invested in a big way in 3.9mm pitch LED screens and ambient content around the theatre’s lobby. The set-up was designed and installed by the Italian firm MacroPix. The total resolution is 4K plus and there is about 100 square metres of digital on the walls. …
Data-Driven NYC Taxi Top Displays Tout EWR Being Faster Ride Than JFK June 19, 2017 by Super User United Airlines has a data-driven digital OOH campaign going on New York taxicab toppers that’s designed to dispel the myth that taking a cab from the city to JFK, to fly out of there, is faster than traveling to Newark Airport (which has the airport code EWR). While JFK lays claim to being New York’s …
Real-Time Digital OOH Campaign Shocks Paris Jaywalkers June 5, 2017 by Super User This is a digital OOH advertising campaign that REALLY shows the potential and impact of using sensors, real-time connections and templates to custom-target a campaign down to individuals. In Paris, sensors at a busy crosswalk monitor pedestrian foot traffic and the red, amber or green state of the crossing lights. If a person crosses the …
In Digital Signage, Calming Down Screen Layouts Just Makes Sense May 26, 2017 by DanielWaldron Guest Post: Loren Bucklin, ConnectedSign The single biggest content mistake being made in digital signage is asking displays to do too much. Put simply, many screens are way over-populated with data and information. It sometimes seems like the mistakes made in the print world have migrated to the digital signage displays. Whether it’s a retail deployment, …
Projects: Check Out This Nice 2 By 5 Elevator Lobby Video Wall at Westgate Las Vegas May 25, 2017 by Super User The Westgate Las Vegas Resort & Casino, what you may know as the old Las Vegas Hilton right next to the convention center, has put some serious money into sprucing the place up, including the digital displays. There are more than 150 digital signage displays on the property, including custom LED screens, 4K video walls, HD …
Marjiuana Dispensaries Pay For Digital Signage Set-Up In One Month Of Upsells May 25, 2017 by Super User Politics and laws are in a bit of “who knows what’s gonna happen next?” state these days in the U.S., but assuming states that decriminalized marijuana are not shut down federally, this is a big growth area for a bunch of industries – including digital signage. You have shops selling a lot of stuff over a …
Use Digital Signage for Employee Recognition May 24, 2017 by Bryan Crotaz Guest Post: Trey Hicks, Visix Recognition – The “Why” “Good job!” Two little words that can make all the difference to an employee. Employee recognition is one of the hot topics these days in all business sectors, and with good reason. Studies and reports from many different sources show over and over again that people …
