FanConnect Puts Signage In Clubhouse And Stadium Suites October 3, 2017 by Super User As expected, the Mets are not the only pro sports team using digital signage behind the scenes at venues – with word from Charlotte, NC-based 10 Foot Wave sending me a note about work it does for MLB’s San Diego Padres. FanConnect, the sports and entertainment side of the business, powers clubhouse signage at the Padres, and also …
What IoT Can Bring To Digital Signage In Retail October 3, 2017 by Rob Cote GUEST POST: VIKTOR PETERSSON, SCREENLY & DOMINIQUE GUINARD, EVRYTHNG Many years ago, the recipe for a successful digital signage deployment was to put up a few screens in the store, and load them with an image slideshow (or video slide if you were on the forefront). Those days are long gone. Today, It takes a …
MLB’s Mets Keep Players Informed With Clubhouse Digital Signage October 2, 2017 by Super User Business communications is a very active vertical for digital signage, but I don’t think I’ve run into another project like the workplace communications being used at Citi Field for baseball’s New York Mets. Like most pro sports venues there are screens in the concessions areas and elsewhere, but what’s different here are screens in the …
Las Vegas Start-Ups Partner On Blended Content, Ad Booking Offer September 28, 2017 by Super User A pair of Las Vegas start-ups have synced up on a blended offer that sees a creative content shop making ad space available, via the partners online ad booking platform. The idea is that Socialure does creative production and event technology for a lot of clients around Las Vegas, and while much of it is …
Ballantine’s Creates Immersive, Interactive Scotch Whisky Tasting Rooms September 28, 2017 by Super User This is a couple of years old, but the first I’ve seen of it – an interactive whisky tasting experience that blends immersive 360 projections and interactive touch screens that use optical markers on things like the bottles. It was put together in London for Ballantine’s, a Scottish distiller focused on blended whisky. The global …
Sixteen:Nine Podcasts: Laura Davis-Taylor, High Street September 27, 2017 by Super User Laura Davis-Taylor is a really well-known and much-loved expert when it comes to how digital fits in retail. She was a consultant for many years, but more recently has worked for some very large agencies – dealing with equally large retail and brand accounts. Now she’s back doing the consulting thing, by her choice. She’s …
How To Maximize Audience Engagement With The Right Kinds Of Content September 26, 2017 by Kenneth Brinkmann Guest Post: Debbie DeWitt, Visix The whole point of your digital signage is to get your audience to stop, pay attention and take whatever action your message asks them to. How should you present the information – which type of content is right for each message? Should you use a still message, or one with …
Oslo Transit Shelter Serves Coffee If You Strike Up A Conversation September 26, 2017 by Super User This is a bit of a stunt, but also a nice, gentle heartstring-tugger of a digital out of home campaign done in Oslo, Norway for a volunteer organization. The volunteer website Frivillig.no is trying to encourage people to spend time talking to lonely and shut-in senior citizens through a live camera and screen set-up in …
Sephora, Uniqlo Add Digitally-Rich Flagship Stores In Barcelona September 26, 2017 by Super User Information is limited from official channels, but I have seen word here and there about a pair of digitally-rich flagship retail stores opening in Barcelona – for Sephora and Uniqlo. The Sephora concept store appears to have a long corridor leading to the cosmetics shop flanked by a series of tall, fine-pitch LED panels, and …
Is Coca-Cola’s Big Robotic Billboard In Times Square Mechanical Overkill For Visual Effects? September 25, 2017 by Super User The big three-dimensional robotic billboard that Coca-Cola bankrolled and switched on this summer in New York’s Times Square has generated lots of attention, and led to an interesting debate about whether it’s a brilliant showcase of attention-grabbing technology, or mechanical overkill for effects that could largely be created inside the content. I haven’t seen the …
